Power Book Publicity Tips for August 2010

Highlights include:

  • “8 Essential Radio Interview Tips” by Rich Zeoli
  • “Tips for Authors: Holiday Gift Guide Submissions” by Corinne Liccketto

Smith Publicity Launches New Novel Promotion Service!


Starting today, we are offering a Novel Promotion Program. This service offers authors and publishers the ability to launch a publicity campaign for their novels without a long-term contract. This flat-fee, one month program includes all of the essential elements of a traditional campaign, and, authors and publishers also leave armed with invaluable tips, articles, and resources to continue promotion on your own. We don’t just point you in the right direction, we launch the campaign using proven tactics we’ve developed over the years, aggressively pitch to media to open doors for coverage, then essentially give you everything you need to continue on your own with a ‘Tips for Continued Success Kit.’

For more information or for questions, please contact Corinne Liccketto at or 856.489.8654 x309.

Upcoming Events:


--Smith Publicity will be attending the Independent Book Festival in Studio City, CA September 23-25. Dan Smith and Sandy Diaz will present all three days of the show and they’ll be conducting free publicity consultations daily. Let us know if you’re attending and would like meet! For more information or to register for the event, please visit:

--Smith Publicity is exhibiting at the Self-Publishing Book Expo October 2, 2010 in New York City. Corinne Liccketto will be speaking on a panel alongside industry peers. Again, please let us know if you’ll be attending and would like to meet! For more information or to register for the event, please visit:



--Trade Show Marketing Deadlines: If you’re interested in our Combined Book Exhibit service, in which your book(s) will be displayed and catalogued at various tradeshows,  the FrankfurtBookFair deadline is August 9. Please follow this link to register:

New Book Industry Services: recently launched their Community MarketPlace. The online network allows industry service providers to post their services for authors to review, compare and purchase the components they need. Benefiting everyone in the book community, from authors to wholesalers and everyone in between, the Community MarketPlace is the ‘one-stop shop’ for industry services. To post or shop for services or for more information, please visit: We’re writers and about a year ago, we decided to develop to empower writers like never before. It is a free community where authors (published and unpublished) can set up their own bookstore, market themselves, sell books at the price they want, connect with like-minded writers, create their own cover art, and convert their books to epub FOR FREE! The site is NOT a vanity press, and we are constantly developing new tools for writers and readers in this evolving digital world.

We hope that one day the next great literary master will be discovered on And we have partnership programs available for agents and publishers to help share quality work with the world.

So come on in. Buy a great book. Or sell your work and get access to trusted editors and proofreaders, help with copyright filings and much more!
Scott Weisenthal, Founder & Author, 1-877-221-8151,


--BlueInk Reviews is devoted to offering honest, objective reviews exclusively to self-publishers. BlueInk charges a fee for authors to order a review. Books are then channeled to legitimate book reviewers, drawn from mainstream media as well as respected traditional publishing houses. The completed reviews are then posted on the BlueInk website. The website is currently in development and will be fully functional in September, at which time the best titles discovered by reviewers will be featured prominently on the website as well as vigorously promoted to publishers, literary agents, librarians and booksellers. The company is accepting orders for reviews at this time. For more information, go to:

Dan Smith and Sandy Diaz enjoyed participating in the NationalSpeakersAssociation annual convention in Orlando last week, where they met some incredible experts, authors and speakers. It was their first time attending and highly recommend the association for authors considering a professional speaking career.

Happy reading!


Corinne Liccketto
o: 856.489.8654 ext 309
f: 856.504.0136
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8 Essential Radio Interview Tips

by Rich Zeoli, Founder and President of RZC Impact


1. While on radio, it’s easy to get caught up in the idea that thousands of people might be listening to you speak but ignore that and speak directly to the host. Have a conversation with the host and approach it no differently than if the conversation was over a cup of coffee at your local diner. In other words, get over the idea that you are “on radio.”

2. Do use the host’s first name. Your goal is to not only give a good interview, your goal is to be asked back or land another interview as a result of this one. The interviewer has a first name so don’t be afraid to use it once in a while during the interview. Try answering a question about your book like “Well Jim, that’s a good question and I would say...”

3. Offer something of value. Remember that nobody is really interested in you, they are interested in what you can do for them. So offer them something of value during the interview. Give away a tip or a story found in the book to let your audience in on the secret. The more the audience thinks of you less than an author looking to sell something and more as an expert with something to offer, the more successful you will be.

4. Be yourself. So many people go on radio and try to sound like a radio personality, whatever that means. But the audience can spot a phony a mile away so just be yourself. Use your own voice and speak from the heart. Don’t try to use big words to impress anyone and don’t try to be unusually friendly or energetic unless that is part of your natural personality.

5. When you make a mistake on the air (notice I didn’t say if) just keep going. The beauty of doing a radio interview is that it is in the moment. It’s basic human conversation at its best without flashing lights and pictures of TV. So if you trip on a word or use the wrong word, don’t let it throw you off. Chances are the audience didn’t even notice (unless you are running for national political office of course.)

6. Use a landline if at all possible. I keep an old fashioned landline in my house even though I rarely use it. But it’s there for my radio interviews. Cell phones lose reception and VOIP service will go out in the case of a power outage. So if you think you are going to be doing more than one or two radio interviews, invest in a good old landline.

7) Get a copy of the show. Ask the host or producer if they will be able to provide you a copy of the program and then post that podcast on your website, tweet it, Facebook it, LinkedIn it, the whole nine yards.

8 ) Have fun. If you aren’t having fun, what’s the point?  So enjoy the moment and be in the moment. Good luck!

Rich Zeoli is Founder and President of RZC Impact, an executive communications firm with areas of expertise in media training, crisis communications, presentation skills training, and public relations. Rich is the author of The Seven Principles of Public Speaking: Proven Methods From a PR Professional, which was published by Skyhorse Publishing in the fall of 2008. For more information, please visit:

Tips for Authors: Holiday Gift Guide Submissions
by Corinne Liccketto, Sales & Marketing Manager, Smith Publicity, Inc.

While it seems too early to think about the winter holidays, if you’re interested in having your book placed in the holiday gift guides NOW is the time to get started. If you wait too long, you will miss the boat.

Here are a few general tips submitting your book to holiday gift guides:

1) Know your desired outlets and their submission guidelines: The first step to submitting your book for holiday gift guide consideration is to list the outlets for which you’re most interested in securing coverage and determine their submission guidelines. In most cases, along with a copy of your book, you’ll want to send a personalized cover letter, book release, and author biography. Make sure you follow the guidelines! Editors will not waste their time researching the required information on their own.

2) Know when to pitch: When it comes to holiday gift guide submission, deadlines are crucial. Pitch too early and your book will be forgotten; pitch too late and you won’t even be considered. Now that you have your list, do your due diligence and research the deadline dates of your most desired outlets. Magazines will most likely need submissions by August (early September at the latest) whereas newspapers may require submission only two months before the holiday season. Don’t just pitch to every outlet at once because it’s easier. Respect the media’s deadline dates or else you’ll run the risk of annoying editors and, perhaps, ruin your chance at inclusion.

3) Donate a portion of your holiday sales to charity: Not only is ‘giving back’ the right thing to do, but by donating a portion of your proceeds to charity you’ll increase the appeal of your product. Media contacts can then plug the organization your product benefits. The holiday season is all about giving back, so why not start with your book? It really is a win-win.

4) Position your book as a ‘Great Gift Under $30’: Or $20. Or $15. Whatever the price of your book is, use the hook when you submit for consideration. By encouraging awareness of the cost of your book, you might inspire the editor to include your book in a featured section of the holiday gift guide. The more categories your book fits in to, the higher the chance will be for inclusion.

5) Give a reason why your book is different than others: Does your book recap a hot trend of 2010? Is it eco-friendly? Telling editors why your book is different from others will give it an edge.

About Smith Publicity

Beginning in 1997, Smith Publicity has evolved from a one-person operation run from a bedroom office to one of the leading promotional firms. Fueled by a passion for making good things happen for clients, we’ve worked with over 900 individuals and companies—from authors and entrepreneurs to publicly-held companies and business— representing a wide range of industries.

The Smith Publicity reach is international; we’ve effectively worked with clients throughout the United States, Canada, U.K. and from Australia to Israel and Malta. We have offices in New Jersey, New York City, Los Angeles and London.

While our expansion from boutique publicity agency to a multi-faceted public relations firm has greatly expanded the breadth of our services, the fundamental driving force behind everything we do is superior presentation, promotion, and positioning of our clients. Our refrain, “make good things happen for clients,” has propelled Smith Publicity from just another agency to a premier promotional firm offering outstanding, cost-effective service with unparalleled customer attention.

If you’re interested in discussing your project, please contact Corinne Liccketto,, or 856-489-8654 x309.

Contact information:
Smith Publicity, Inc.
856.489.8654 ext 309
Mailing Address: 1930 E. Marlton Pike, Suite I-46, Cherry Hill, NJ 08003

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