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What to Know About Your Book–and Yourself–Before Starting a Publicity Campaign

1. Know your book’s audience: It is important to know your book’s audience—both the mainstream and the fringe markets. For example, a book about organizing your finances and investing should naturally appeal to personal finance media. However, it could also appeal to women's and men's magazines, newspaper lifestyle editors, in-flight magazines, and many others. By…
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Self–Promotion Tips When Reaching Out to the Media

1) Develop a “how to” press release, no longer than 2 pages at 1.5 spacing. These releases offer the absolute best shot of getting magazine or newspaper coverage because they provide clear, solid information. They are particularly useful for business and self-help books, but with creativity, you can also use them for novels. 2) Keep…
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How to Prepare for Trade Shows

Whether you’re attending the London Book Fair, Book Expo America or visiting a regional trade show, preparing for the event ahead of time will ensure a smooth (and fruitful) event experience. 1) Establish Your Goals for Attending—Are you just looking to network? Exploring publishing options? Do you need a graphic designer? Researching distributors? Contemplating foreign…
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Media Training: Preparing and Avoiding Common Pitfalls

Successful media relations are built; credible media relations must be earned. Overnight sensations last just that long…for a moment. They are often forgotten the next day. And, stellar reputations can be destroyed in an instant. So, whether across the table from a news reporter, under the glare of TV lights, or simply behind your desk…
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The 7 Deadly Sins of Book Promotion

Competitive doesn’t begin to describe today’s book market. The booming print on demand and self-publishing industries, coupled with mainstream publishers, has flooded the market with thousands of new releases each month.  With an infinite number of books and authors vying for attention from a finite number of media outlets, book publicity is a tough, sometimes…
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6 Tips to Promote a Children’s Book

We receive many calls from children’s authors looking for ways to get the word out about their book. Here are some tips authors can employ to get started. 1. Start locally. To promote the book on your own, the best plan is to start locally. Contact your local bookstores, both chain and independent ones. See…
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Six Website Essentials

A website is a staple of any book publicity campaign. As your publicist works to solicit awareness about you and your project, it is crucial to provide those who are interested with details about your book, background, and purchasing information. When a producer, editor or reporter is contemplating covering you, the first step they take…
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5 Reasons Why Summer is a Good Time to Start a Publicity Campaign

1.     Time to Build You and Your Book’s Credentials: While some national television shows go on a summer filming hiatus, producers at local, regional and some national outlets have time slots that need to be filled; newspaper and magazine editors must provide new content to their readers; bloggers still regularly blog; wire services still circulate…
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