Power Book Publicity Tips for December 2010

Highlights include:
  • “How to Get More Traffic to Your Author Blog” by Cathy Stucker
  • “Author Tips: 6 Book Publicity Tips for the New Year!” by Corinne Liccketto


Thank you for your interest in Smith Publicity, Inc. Below is the December 2010 Power Publicity Tips newsletter. In this issue:

  • “How to Get More Traffic to Your Author Blog” by Cathy Stucker
  • “Author Tips: 6 Book Publicity Tips for the New Year!” by Corinne Liccketto



--Like us on Facebook and help bring our number up in the New Year!

--The Smith Publicity website got a facelift! We made great strides to modernize our previous website while making sure to keep all of the pertinent information our users like so much. Check it out today!

As we are in the season to be thankful and celebrate good tidings, here are just a few highlights of some exciting news for Smith Publicity clients:

Boardwalk Empire by Nelson Johnson, Plexus Publishing (the book from which the HBO series was based) is now a New York Times Bestseller

Kill Shakespeare by Conor McCreery and Anthony Del Col, with art by Andy Belanger was just named in the New York Times as a Holiday Gift Guide recommendation for Graphic Books

• Dr. Ish Major, author of Little White Whys, was named this week as a finalist in the Good Morning America Advice Guru Contest.

• Jeff Foxworthy and his latest children’s book Hide!!!, Beaufort Books, was featured, along with many placements, on Ellen, Parade,, The National Enquirer, and is scheduled for The View in early December.

Have a safe and happy Holiday Season! See you again in 2011.

Happy reading!


Corinne Liccketto
o: 856.489.8654 ext 309
f: 856.504.0136
Become a fan on Facebook

Follow us on Twitter

Questions? Contact a representative of the Smith Publicity sales team:

Sandy Diaz,, 856.489.8654 x301

Dan Smith,, 856.489.8654 x101

Marissa Eigenbrood,, 856.489.8654 x314

Lonnie McCullough,, 856.489.8654 x318

How to Get More Traffic to Your Author Blog
by Cathy Stucker, Founder of
What if you had a blog and nobody came? Some authors set up a blog, write a few posts and then wait for visitors to come flooding in. They wait, and they wait, and they wait some more before deciding, “Blogging doesn’t work,” and giving up.


If you want blogging to sell books for you, you need to stop waiting and make it happen by making readers aware of your blog, encouraging them to visit, then getting them to return again and again. Over time, the large readership you develop will translate into more sales of your books.

Here are some of the best ways to attract readers to your author blog and keep them coming back for more:

1) Get an easy to spell and easy to remember URL. No one will visit if they can’t remember where to find you. You do not want to have a URL such as, so keep it short and simple. If it’s available, register your name. Consider registering common misspellings, too. For example, I own and and point both at the same site. If your name is too hard for most people to spell, consider also registering something easier, such as or

2) Publish regularly. When a reader comes to your blog and the most recent post is dated six months ago they are likely to leave and not come back. Although there is no law that dictates how often you must post to your blog, make an effort to publish at least once per week. More often is better, but do not let blogging interfere with your other writing.

3) Engage with readers. Acknowledge and reply to blog comments. Your fans will be thrilled that you actually read what they wrote and took a moment to respond. As your blog becomes more popular this will be harder to do, but be sure to respond to comments as you are building your readership.

4) Make it easy to subscribe to your blog. Once someone finds your blog, what will get them to return? One way is to make it easy for them to be notified whenever you post something new. Use Google Feedburner (free) and your readers can get notifications via Google Reader, My Yahoo! and many other readers, or via email.

5) Feature your readers. Respond to questions submitted by readers. Post photos of you with readers from recent book signings or other events. Your fans will love the brush with fame!

6) Be social. Link your blog to your Facebook fan page and Twitter account, so that your fans and followers are notified whenever your blog is updated. Encourage them to retweet and share what you post.

7) Hold a contest. Give away a few copies of your about-to-be-released book. Keep it simple both to enter and to choose a winner. For example, you might award a book to each of three people who leave comments on your blog by a certain date. Randomly choose the winners from all of the comments you receive. Contests generate a lot of buzz, so you will draw new readers to your blog.

8 ) Give away swag. Give free bookmarks, signed bookplates or other inexpensive items to anyone who sends you a self-addressed, stamped envelope. Or set up a PDF of a bookmark, poster or other graphic your fans can download and print out for themselves.

9) Offer a sneak preview. Let readers download a free chapter from your current or upcoming book. (You may need to get permission from your publisher first.) Include information about when the book will be released and links to where the book can be purchased. Encourage them to share the link and the free chapter with their friends.

10) Get some help from your friends. You probably know a number of other authors within your genre, so work together to promote each other. Link to one another’s blogs. Exchange guest posts. Promote your friends’ events and appearances and ask them to do the same for you. Blog about each other’s contests and giveaways.

11) Set up a group blog. Go beyond working with your writer friends to promote each other’s blogs, and set up a single blog with a few other authors in your genre. For example, if you are a romance writer, get together with a few other romance authors and set up a blog to which you all contribute. You can get away with posting less frequently, and your promotional efforts are multiplied with each of you promoting to your audience.

12) Use a signature file in emails and forum postings. A signature file is a short (no more than six lines) text block that automatically appends to your emails. If you participate in online forums, many of them also allow signature files. Include some basic information about you and your books, along with a call to action, to make your signature effective. For example:

Janey Writer
Author of “Where the Tumbleweeds Tumble”
Coming this spring from Major Publishing Co.
Download the first chapter free at

13) Put your blog URL everywhere. Ask your publisher to include your blog URL on your book cover and in your author bio. Add it to your business card. Put it on bookmarks, post cards and other promotional material.

14) Host virtual events, such as teleseminars and webinars, where readers can talk to you. You may not have the budget for a book tour, but by holding virtual events (which you may be able to do at no cost) you can “meet” your fans no matter where they live.

15) Once you get people to your blog, you can generate more book sales by clearly showing them where and how to buy your book. Link to your publisher’s sales page, online book stores and other places where readers can buy your book online. List upcoming events where they can meet you and buy your book. Tell how to order your book through their local bookstore, or which chains and independent booksellers stock your book. If you sell your books directly, make it easy to buy from you (accept online orders with PayPal or another credit card service) and offer an incentive, such as autographing books sold through your website.

Blog wisely and well, and you will build an audience of raving fans, eagerly awaiting your next book.

Cathy Stucker is the owner and founder of . Visit to learn about writing, publishing books and book marketing from the top experts in publishing, self-publishing, publicity, Internet marketing and more.

Tips for Authors: 6 Book Publicity Tips for the New Year!


by Corinne Liccketto, Sales & Marketing Manager, Smith Publicity, Inc.


Happy New Year! Once the major holiday buzz subsides, media contacts are back in their offices, and the New Year’s news is unfolding. This is an important time to map out your book publicity plans for the next several months.

These five simple book publicity tips will help set you on the path to book promotion in 2011.

1) Tie your book into the New Year hype. What makes your book a good one for the New Year? Consider all of the relevant themes in your book and points in your message and see if any can be shaped into a ‘New Year’ pitch.

  • Put a New Year spin on a children’s book that teaches kids manners:

“Rudeness – A Trend of 2010: New Book Sets Children on the Path to Good Manners in 2011”

  • Tie your business management book in with the 2011 hype:

“What’s Your New Year’s Business Resolution? New Book Helps Managers and Executives Set Reachable Goals for 2011”

2) Look up appropriate magazines’ editorial calendars. Make a list of magazines whose content fits the themes in your book and key points of your message. Research on each magazine’s website the editorial calendar – can usually be found in the ‘media kit’ or ‘press’ page of the website. Knowing what features are being planned gives you the opportunity to pitch the editors your book to supplement the articles. Also, knowing when the articles are expected to run will allow you to plan the best time to submit your pitch.


*Reminder: Magazines typically work 3-4 months ahead of each issue.
3) Research holidays, awareness months, and remembrance days. Fill your 2011 calendar with dates that relate back to you and your book. By researching ahead of time which remembrance days, holidays, and awareness months and weeks tie in to a theme in your novel, a chapter in your business book, or a part of your personal message, you’ll be able to map out when you need to begin pitching. Remember, give yourself 3-4 months for magazines and at least three weeks for newspapers and online publications.



*For a list of holidays, awareness months/weeks, and remembrance days, visit

4) Book your book fairs/tradeshows. Not only should you consider attending the major book fairs and trade shows, like BookExpo America (, you should check out fairs and festivals taking place in your region, some in your own backyard! Make sure you’re equipped to attend with business cards in hand. The easier you make it for people to get in touch with you, the higher your chances become to hear back.

*For a breakdown of U.S. and worldwide book fairs and festivals, visit You can locate the lists under ‘Books & More Books’.

5) Start your blog. Make it a New Year’s resolution to start your author blog. Your blog will be a great way to incorporate ongoing industry trends and news developments that relate to your book and message. For novelists, your blog will give you a platform to discuss ‘real life’ issues that relate back to themes in your fictitious story. For nonfiction and business writers, your blog might become a place where you can offer additional tips or advice that expand on the points you’ve made in your book. By incorporating some of the tips from Cathy Stucker’s article above, you could be well on your way to building a successful blog by February!

6) Set three long term goals for you and your book. By brainstorming and setting a few practical goals for you and your book at the beginning of the year, you’ll be able to monitor your progress towards reaching them. The above tips should help you hone in on which goals are most appropriate for you and your book. Are you interested in hiring a graphic designer? The book fairs and tradeshows will be a great place to start networking! Do you want to be branded as an expert in your field? Tying your message in with awareness months and causes will solicit opportunities to highlight your expertise.

Bottom line: If you devote a few hours to completing these tasks, you’ll give yourself a year’s worth of promotional homework and be well on your way to raising awareness for you and your book. So, what’s your book publicity resolution?

About Smith Publicity, Inc.

Beginning in 1997, Smith Publicity has evolved from a one-person operation run from a bedroom office to one of the nation's leading promotional firms. Fueled by a passion for making good things happen for clients, we’ve worked with over 900 individuals and companies–from authors and entrepreneurs to publicly-held companies and business representing a wide range of industries.


The Smith Publicity reach is international; we’ve effectively worked with clients throughout the United States and Canada, and countries from the U.K. and Australia to Israel and Malta. We have offices in New Jersey, New York City, Los Angeles and London.

While our expansion from boutique publicity agency to a multi-faceted public relations and creative communications firm has greatly expanded the breadth of our services, the fundamental driving force behind everything we do is superior presentation, promotion, and positioning of our clients. Our refrain, “make good things happen for clients,” has propelled Smith Publicity from just another agency to a premier promotional firm offering outstanding, cost-effective service with unparalleled customer attention.

If you’re interested in discussing your project, please contact Corinne Liccketto,, or 856-489-8654 x309.

Contact information:
Smith Publicity, Inc.
856.489.8654 ext 309
Mailing Address: 1930 E. Marlton Pike, Suite I-46, Cherry Hill, NJ 08003

Comments are closed.