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Power Book Publicity Tips for August 2011

Highlights include:

  • Article: “Google+ Tips for Authors” by Sandy Diaz
  • Tips for Authors: "4 Must-Know Book Publicity Tips”

Google+ Tips for Authors
by Sandy Diaz, President, Smith Publicity

Just when you thought you had a handle on Facebook, Linked In, Twitter, blogging, etc., now enters Google+. Should you add yet another social networking activity to your day—and more importantly, will it help you create awareness about a book?

First, what is Google+ and why was it created? Essentially, Google+ wants you to create more intimate “circles” of contacts to share news, information and passions (including books!). From Google:

Not all relationships are created equal. So in life we share one thing with college buddies, another with parents, and almost nothing with our boss. The problem is that today’s online services turn friendship into fast food—wrapping everyone in “friend” paper—and sharing really suffers:

  • It’s sloppy. We only want to connect with certain people at certain times, but online we hear from everyone all the time.
  • It’s scary. Every online conversation (with over 100 “friends”) is a public performance, so we often share less because of stage fright.
  • It’s insensitive. We all define “friend” and “family” differently—in our own way, on our own terms—but we lose this nuance online.

In light of these shortcomings we asked ourselves, “What do people actually do?” And we didn’t have to search far for the answer. People in fact share selectively all the time—with their circles.

From close family to foodies, we found that people already use real-life circles to express themselves, and to share with precisely the right folks. So we did the only thing that made sense: we brought Circles to software. Just make a circle, add your people, and share what’s new—just like any other day.

Here is the link to learn more and to sign up to Google+.

If you are on Google+ and you want to let others know about a book, especially one already in Google Books (we wrote about how to add a title to this in a recent newsletter, here is a link to starting), here are simple steps from Abe Murray, Product Manager, Google Books explains how it's done:

  • Simply click on the Google+ Share box on the About the Book page or in a Google Books preview, enter your message, then select which circles you’d like to share details about the book with, and click “share”.
  • The book cover, description and title linking back to the Google Books About the Book page will appear in your Google+ stream with your message.
  • You can also simply paste the About the Book or Google Books preview URL into your Google+ Share box. This will show the cover and book details, helping your friends know exactly what you’re sharing with them. While you’re sharing books, you can also +1 them, and the titles will appear in your profile on the +1 tab.

Here is a great article on promotional tools for authors on Google+ This link will show you how to join a growing writer’s network, advice on creating Google+ writer profiles, using Google+ to organizing a book party or find a writing job, and how to share your Google+ posts across your other social networks.

Here at Smith Publicity, we will be keeping a close eye on Google+ and how we can help authors explore the newest social networking tool!

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Tips for Authors: 4 Must-Know Book Publicity Tips

1. Holiday Gift Guides

We’ve said it before…now is the time to start reaching out to long lead-time magazines as they are looking for items to feature for holiday issues. Look foryour top priority outlets and research their submission guidelines. Visit the website, go to the editorial calendar to see future issues/deadlines, then to the contact us section to try to find the right person. In most cases, along with a copy of your book, you’ll want to send a personalized cover letter, book release, and author biography. Make sure you follow the guidelines! Editors will not waste their time researching the required information on their own.

2. Attracting Speaking Engagements

Smith Publicity attended the National Speakers Association’s annual meeting in Anaheim in July. One question we asked author/speakers is: What is your best way of getting speaking engagements? The number one answer was, “Picking up the phone and calling my own network.” From a publicity perspective, make sure your bio states that you are available to speak and name your topics, and let your professional (and personal) circles know you are interested in speaking engagements.

3. Reaching the People Next Door.

Local audiences are a great way to sell books, especially if the book storyline is set in your area. Introduce yourself to your local bookstores, both chain and independent; most have a local author’s section. Ask the Store Manager to feature your book, and perhaps discuss doing an author event (talk to the Community Relations Manager at Barnes & Noble). Visit your local library. Offer to do a reading or brainstorm on how you can participate in an event where people can meet you. Your local media will be more apt to cover you and your book as their priority is featuring local people and news.

4. Follow Your Topic Using Google and Twitter Alerts.

Easy to set up and free of charge, find news, postings, discussions or listing of you, your book, your company or topic.

Link to set up Google Alert: http://www.google.com/alerts

Link to set up Twitter Alert (Using TweetBeep): http://tweetbeep.com/

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About Smith Publicity Beginning in 1997, Smith Publicity has evolved from a one-person operation run from a bedroom office to one of the leading promotional firms in the industry. Fueled by a passion for making good things happen for clients, we’ve worked with over 1,000 individuals and companies—from authors and entrepreneurs to publicly-held companies and business— representing a wide range of industries.

The Smith Publicity reach is international; we’ve effectively worked with clients throughout the United States, Canada, the U.K., and from Australia to Israel and Malta. We have offices in New Jersey, New York City, Los Angeles and London.

While our expansion from boutique publicity agency to a multi-faceted public relations firm has greatly expanded the breadth of our services, the fundamental driving force behind everything we do is superior presentation, promotion, and positioning of our clients. Our refrain, “make good things happen for clients,” has propelled Smith Publicity from just another agency to a premier promotional firm offering outstanding, cost-effective service with unparalleled customer attention.

If you’re interested in discussing your project, please contact Corinne Liccketto, corinne@smithpublicity.com, http://www.smithpublicity.com or 856-489-8654 x309.

Contact information:

Corinne@smithpublicity.com Smith Publicity, Inc.
856.489.8654 ext 309 
http://www.smithpublicity.com Mailing Address: 1930 E. Marlton Pike, Suite I-46, Cherry Hill, NJ 08003

 

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