So What Does “Traditional Media” Exactly Mean These Days When it Comes to Book Marketing?

In the old days of book publicity, things were simpler. A book publicist had four clear segments to pitch: radio, TV, newspapers, and magazines. These were also the days when we communicated by fax and phone, actually engaging in lengthy conversations rather than catchy e-mails. The times have indeed changed …

It’s a new time; a new frontier for book marketing. Lines are blurred, new media has exploded, and blended media is rampant. There’s Internet TV, Internet radio, interactive blog tours, TV shows played on satellite radio, radio shows on TV, social media and on and on. And of course, almost every radio or TV interview, or newspaper or magazine article ends up on the Internet, where it essentially stays forever!

So what does this mean for authors promoting their books? The bottom line is that it’s all good! More media options mean more venues for promotion. Moreover, it means that much of traditional media has been enhanced to have even a greater impact. For example, a traditional TV interview on a local or national shows airs as usual, and then a link to that interview almost always appears on the station’s or show’s website. Then, that link is used to populate social media sites

Opportunities like Internet radio and TV have served to expand the platforms for traditional media – a perfect example of technological progress enhancing older modes of communication.

Think about it: That traditional radio or TV interview, or newspaper or magazine article, is seen or read when the piece is aired or published, then becomes available to an unlimited audience on the Internet, and then, again, gets circulated through social media platforms.

“Old school” publicity via traditional media coverage isn’t old and it isn’t dying. In fact, traditional media coverage for book marketing has joined the new frontier, and it’s more powerful than ever when it comes to spreading the word about a book or author and sparking book sales

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