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Power Book Publicity Tips for December 2012

It’s been an amazing year here at Smith! We developed wonderful new partnerships with companies like Wiley, Harvard Business Press, Ellora’s Cave – the largest romance publisher in the world, Writer’s Coffee Shop (the original publishers of Fifty Shades of Grey) and many other talented clients. Our publicists managed to land clients in the pages…
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Book Reviews for Self-Published Books

Nothing is more essential to the success of self-published books than marketing, and book reviews can be an important component of a campaign. The question is: How do you get reviews? Media Reviews As part of your marketing campaign, you should send copies of your book to specific journalists or bloggers with a pitch to…
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Display Your Book at ALA Midwinter

2013 American Library Association Midwinter Meeting January 25-28 Seattle, Washington The American Library Association is the largest and most encompassing group representing and lobbying for the national library industry. ALA Midwinter has 8-12 thousand making up an attendance that includes library staff of all levels from across the country and the spectrum of librarians (public,…
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Creating a Professional Video for Book Publicity – Try VideoScribe!

New technology offers authors many ways to add a little pizazz to their book marketing efforts, and savvy authors are taking advantage of them. A new tool on the market is taking author-created promotions to a whole new level by allowing people without any technical or design training to create professional animations that can enhance…
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4 Useful Book Promotion Tips

You’ve written a book, and you want to sell it. Thousands of others are in the same position, so how do you get noticed among all the competition? Smith Publicity offers you these five book promotion tips. Media exposure Successful book promotion should always include as much media exposure as possible. Fortunately there are plenty…
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Finishing That Book Over the Holidays? Time to Think About Book Marketing

If you plan on finishing a book over the upcoming holidays, you should also spend some time considering book marketing. By incorporating a solid book-marketing program, your book has a chance at success in the highly competitive bookselling industry. Whether you want to self-publish or pursue traditional publishing, a well-planned book marketing campaign is essential.…
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Look for Current Events to Help in Your Book Publicity Campaign

A creative marketing strategy is important for all authors, particularly ones who self-publish. Fortunately there are many book publicity tactics to get you and your book noticed, and one of them is current events. As book publicists, Smith Publicity uses current events whenever possible to help promote our authors. Sponsorships Authors can take advantage of…
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E-Book Marketing Tips for Gaining More Readers

There’s no doubt about it, e-books are gaining in popularity because of their convenience, easy access and in most cases, lower prices. But authors shouldn’t just jump into this market without understanding and preparation. When doing e-book marketing, you need to know what works and what doesn’t. Today we’ll look at how a website and…
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