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4 Useful Book Promotion Tips

You’ve written a book, and you want to sell it. Thousands of others are in the same position, so how do you get noticed among all the competition? Smith Publicity offers you these five book promotion tips.

Media exposure
Successful book promotion should always include as much media exposure as possible. Fortunately there are plenty of choices: TV and radio talk shows, news broadcasts, newspapers; magazines; and others that put your book right in front of viewers, listeners and readers.

Getting these media outlets to pay attention, however, takes skill and knowledge. You’ll need targeted press releases written in the style each media sector expects, and you’ll need to know how to do appropriate follow-up.

Author training
If you aren’t comfortable answering questions and feel that every time you’re interviewed you say the wrong things and forget important things, you can benefit from author media training. Book promotion is always more successful when writers are skilled at answering questions and getting important points across.

Smith Publicity has a highly successful program that prepares you to deftly handle every media opportunity. Our expert media trainer has coached authors for appearances on CNN, Larry King Live, Good Morning America, and many other shows as well as thousands of interviews in newspapers and magazines and on radio.

Online marketing
There are several ways to do book promotion online. Whether you’re self-publishing or working with a publisher, a website and connected blog can bring your book significant of attention. It’s also a good idea to consider having ecommerce capabilities on your site, so people can buy the book there without having leave your site.

With a good search engine optimization strategy, your blog and website can attract people in the right market for your particular book’s subject.

Trade shows
Smith Publicity has a program for its authors in which we get books placed in trade shows and other book events around the world. With the Combined Book Exhibit book promotion program, your book can be showcased and seen by publishers, literary agents, editors and other important individuals in the publishing industry.

Of course this is brief look at several book promotion tips among many. Whether you’re self-publishing or seeking an established publisher, Smith Publicity can help you succeed more quickly through proven publicity strategies we’ve been providing to authors since 1997. If you need help getting exposure for your book, call us at (856) 489-8654, or you can contact us through our website.

Dan Smith is the owner and founder of Smith Publicity, a Cherry Hill, N.J.-based agency focused on book promotion and author publicity. The firm has grown to include offices in New York, Los Angeles, Toronto and London. You can learn more about Smith Publicity on its official website,

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