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Tips for Authors: What to Know About Your Book–and Yourself–Before Starting a Publicity Campaign (with a publicist or on your own!)

Know your book’s audience: It is important to know your book’s audience—both the mainstream and the fringe markets. For example, a book about organizing your finances and investing should naturally appeal to personal finance such as forex media. However, it could also appeal to women’s and men’s magazines, newspaper lifestyle editors, in-flight magazines, and many…
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Baseball and the Art of Book Marketing

If you’ve spoken to many publicists, you may have heard some analogies between baseball and book marketing. I probably use them everyday when speaking with clients or prospective clients, because they make key points succinctly and in an understandable manner. Here is the analogy distilled to its simplest form: Publicity is like baseball because both…
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Getting the Most Out of Book Giveaways

Some self-published authors associated with publishing programs like Amazon’s Kindle free book programs have had significant success. The trend of incorporating specific time periods for free downloads of books continues to grow as an effective book promotion method. Additionally, to spread the word about this book promotionstrategy, authors announce they are giving away free copies…
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E-Book marketing with Book Reviews

Fact: You're going to have to create a buzz for your e-book in order to start generating book sales. The wild success stories of e-book marketing and huge sales all started with word-of-mouth. In a multi-layered e-book marketing approach to generate word-of-mouth awareness and book sales, you can incorporate social media marketing, traditional publicity, newsletters,…
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