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What is a Virtual Book Tour?

The rise in self-published books has also given rise to the virtual book tour. Whether an author is working with a publicist, publisher, book promotion firm or independently, it behooves them to understand the nature of a virtual book tour as a useful part of book publicity. If planned and promoted properly, virtual book tours…
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2013 Publishing Predictions: E-Books, E-Book Marketing … and More

While Smashwords' Mark Coker’s 2013 book publishing predictions have been widely disseminated, there are a number of other predictions by leading authorities in the book publishing world that will have a profound effect on e-Book marketing and authors. It is clear from many experts that e-Book unit sales will likely level off to varying degrees…
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Why Authors Still Need Professional Book Marketing Support

The digital revolution of self-publishing has empowered many self-published authors to promote their own books in creative, low-cost ways. Innovative eBook pricing programs, for example, enable an author to self-promote at virtually no cost. Likewise, social media has emerged as a viable and often effective way to build a personal brand and connect with potential…
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Don’t Make it Hard for People to Buy Your Book.

While every author wants to maximize book sales, they often become their own worst enemy by making it difficult for people to actually buy their books. The ideal scenario is to work with book marketing services to be sure that every possible opportunity is utilized. However, whether an author uses this type of service or…
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