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Power Book Publicity Tips for October 2013

In this issue:
- “There’s Never Been a Better Time to Be an Author,” by Scott Watrous
- “GUARANTEE -- The Most Controversial Word in Book Marketing,” by Dan Smith
- Smith Publicity’s creative new venture -- Welcome JaneScott Brand Catalysts!
- Visit Smith Publicity Staff at Upcoming Book Industry Events this Fall

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“GUARANTEE” The Most Controversial Word in Book Marketing

Authors unfamiliar with book marketing are often surprised when a publicist tells them that nothing is guaranteed when it comes media coverage and book sales. I understand why they’re surprised and disappointed. An author is going to pay for services but be promised nothing in terms of results? If I wasn’t in the industry, I’d probably be…
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​There’s Never Been a Better Time to Be an Author

When I first walked into the Paperback Booksmith in 1981 looking for a job, I had no idea my life would center around bringing books to life. For 32 years I have put my heart and soul into words and images, made available in every conceivable form and function. Whether it was selling and marketing…
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Think Your Book Has What it Takes to Win an Award?

All of your effort and hard work could be noticed by applying for a book award. Book awards are great for book marketing and winning a book award could be the type of publicity and exposure your book needs to set it apart from others in your genre! There are many book awards out there…
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