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Give the gift of Reading to Those in Need this Holiday Season

“…something very magical can happen when you read a good book,” says J.K. Rowling, so share the magic. Since it is the season of giving, why not spread some holiday cheer to people in your community by donating some new or gently used books? Clearing off your bookshelves will make room for new books to…
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Power Book Publicity Tips for December 2013

In this issue: "The Right Book Cover: Converting Browsers to Buyers," "10 Tips to Boost Book Sales for the Holidays," "What Exactly Makes a Best Seller?" and Start Planning for Your Book to be Noticed in 2014 with Combined Book Exhibit

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10 Tips to Boost Holiday Book Sales

The holidays are a great time for authors to increase book sales. According to shopping data, 42% of shoppers buy books/DVDs/video games during the holidays. Here are some tips to help your book get noticed. 1. Develop the elevator pitch for your book. Capture the essence of your book in one or two short sentences. Think…
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What Exactly Makes a Best Seller?

Kate Knapp, Smith Publicity Director of Publicity Services, offers surprising answers to this often asked question According to Merriam-Webster, a best seller is an article (as a book) whose sales are among the highest of its class. Often, best sellers are broken into categories based on genre (non-fiction, fiction, cookbooks, business). The most recognized best…
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The Right Book Cover: Converting Browsers to Buyers

As the time arrives to cross the T's and dot the I's on your book manuscript, a flurry of tasks are likely to come your way. Final proofreading? Check. Book layout? Yes, if you’re self-publishing. Publicity? Absolutely. But don’t forget about cover design. It’s one of the most important aspects of your book if you want it…
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