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POWER BOOK PUBLICITY TIPS NOVEMBER 2014

Does Every Book Need an ISBN? 

ISBNs: Their Purpose, How the Industry Uses Them, and FAQs

Laura Dawson, Bowker, the US ISBN Registration Agency 

The International Standard Book Number (ISBN) system was invented in the 1960s, when British bookseller W. H. Smith began computerizing its distribution system. It became an ISO standard in 1970, and now the ISBN forms the backbone of the book supply chain around the world. Certainly there are plenty of books published that do not have ISBNs. Proprietary publications that are not traded, for example, don’t require ISBNs. Books that are sold in “walled garden” environments don’t require ISBNs. So why use them?...READ MORE 

Book Editors Share Tips for Authors 

Sandra Poirier Smith, President of Smith Publicity

Dan Smith and I had the pleasure of attending and presenting at the annual Greenleaf Book Group Author Summit in Austin, TX in late September. While we spoke on the topic of book publicity, we were fortunate to hear publishing experts share valuable insights. Here are the highlights of tips/information for authors from book editors:

1. Editors are looking for the same qualities that publicists are looking for in a project:focused message, defined target audience, and differentiation. For message, condense your book into one sentence, with three supporting points. For audience, define exactly who your target reader is (and hint: it’s not “everyone”)READ MORE

Just in time for the holiday season

Here are some tips to help market your book during the holiday season from Smith Publicity: 10 Tips to Boost Holiday Book Sales.  

Visit Smith Publicity at a trade show this November

Contact info@smithpublicity.com to set up a meeting with us at these book trade shows:

We are attending:

Inspire! Toronto International Book Fair: November 13-16

 We are exhibiting at:

Self-Pub Book Expo in New York City: November 15

Miami International Book Fair: November 16-23

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