Making a Name For You and Your Book

It’s something many authors are surprised to learn: Writing the book was the easy part, the hard work begins with marketing and making people aware of the book you’ve written. As challenging as developing an enticing storyline for a novel or doing exhaustive research for a non-fiction book may be, it’s true – the toughest part of the publishing process often comes after.

how to self publish
Books are more easily published today, but marketing and promotion have become very competitive, thus hiring a good publicity firm like Smith Publicity can really help you. A customized, well-planned and implemented publicity plan is essential to success.

For e-books, Smith Publicity points out that it is all about ‘discoverability.’ This means creating channels for discovery so digital audiences can easily find, or sometimes stumble upon your book.  One of the best ways for this to happen is having an influential blogger write about your book.  A positive review can kick-start promotion and result in robust e-book sales, and at times, even a negative review can do the same!  Another strategy is linking your e-book to other famous books and optimizing it on Amazon.  Amazon optimization means creating key words or “tags” to increase search-ability.  It also means creating an in-depth book description and author bio for the main Amazon page.  The more information available about you and your book, the easier it is to promote and market.
Traditional books also require discoverability too. One of the best ways to get meaningful publicity is through radio and TV interviews and coverage in magazines and newspapers.  Smith Publicity’s contacts in all of these fields can help an unknown author get known and spark book sales.

A good way to promote both formats is by using social media.  Create a website, a blog and social media accounts and connect them all.  Attending conferences is another effective way to help you connect with publishers, distributors and readers.  So regardless of what type of book or e-book you have, be sure to explore how Smith Publicity can help!

6 Responses

  1. How much will your expertise cost. I have been out thousand from publishing companying and now I am broke. I did get one book completed called "Papaw's Christmas Story". Completed cost of payment on art work to late for this years market. But was promised it would be out next Christmas. They ask me to work on the second book "Papaw's Easter Story" for next year also. I can write all day but without money I'm fighting a loosing battle. Sixty eight and living on a fixed income is very hard to reach a dream when every one is in the same boat as myself. As the old say goes. Money talks and bull sh....... walks. You get the gest. I have written: Squeaky The Tree House Mouse...; Born To Be a Quacker...; An Angel Named Halley.....; Twelve Eyes For Wiley.....; several children's poems that could be made into books. I have two patents with no help to get those on the market. Therefore if there is money involved I will have to pass on your help. But if you will take me on as your free gratis I will make both of us money. Thank you for your valuable time. Ann Parker
    • Smith Publicity
      Thank you for your interest! Someone will be in touch shortly!
  2. I am interested in promoting my novels, but my budget is small. You state that you have a plan for all budgets. What is the cost?
    • Smith Publicity
      Thank you for your interest! Someone will be in touch shortly!
  3. I have release a ebook on Amazon Need help promoting It is getting 5 star reviews I guarantee it is a knock it out of the park book bigger then the alchemist Title: Se> Here Within. Type Lyle Barrette I will be setting up a suspended platform in a tree to draw media attention How can you improve on that Who does your book distributing?
    • Smith Publicity
      Thank you for your interest! Someone will be in touch shortly!

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