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Power Book Publicity Tips Newsletter May 2015

Why Authors Should Learn to Love #Twitter

By Brittney Karpovich, Marketing/Social Media Strategist, Smith Publicity

Social media is an ever-evolving form of marketing. It seems like every day new information circulates on the Internet about which social media platform is best for authors.

Although there is a great debate about where authors should spend their time online, I believe Twitter has become THE place to connect with others of similar interests and to create meaningful relationships and cultivate fans.

Here’s why:

Twitter allows you to post frequent bursts of information that can range from sharing content from your book to sharing blog posts. By sharing information about your book and your blog and linking this information to your website, you are also driving visits to your website. Additional visits to your website equates to more exposure for you and your book...READ MORE

So, You’ve Got 3 Minutes to Share Your Story in a Live Interview… now what?

By Ellie Scarborough Brett, Media Bombshell owner and operator

You’re psyched!

You’ve just landed an interview with Kathie Lee to talk about your brand LIVE on the TODAY Show.It’s a pretty big deal. Sure, you’ve done local interviews before, and you’re pretty great at talking about your work {it’s how you’ve made money and built that bodacious brand, after all} but this will be your first chance to shine on a national level.

You get an email informing you of your airdate. 3 weeks from today. They give you a little information about the segment. It turns out that you’ll be on with another expert, and that you’ll have a total of three minutes between the two of you and the lovely host. They want you to send in some tips that you can share on a subject of their choosing. You know that you need to make them juicy. You need to rock your spotlight....READ MORE

Smith Publicity will be speaking and/or exhibiting at the follow book industry trade shows shows this spring

We invite you to visit us or email us at info@SmithPublicity.com to set up a one-on-one meeting:

  • ASJA (American Society of Journalist and Authors) 43rd Writers Conference in New York, NY, April 30-May 2, 2015
  • BEA (BookExpo America), America’s #1 book and author event is May 27-May 29, 2015 in New York City at the Jacob Javits Center. Are you attending? Contactinfo@smithpublicity.com to schedule a FREE 15 minute consultation with a Smith Publicity representative at BookExpo America.

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