Once you’ve written and published your children's book, it's time to start promoting, promoting, promoting. Children's books present many unique opportunities when it comes to book marketing and author promotion. Consider these following tips for promoting your children's book:
- School Visits
Schools visits are an effective and fun way to promote children's books. It's a great opportunity to share your book and interact with the kids. If you have children of your own, start by reaching out to their schools to plan an author visit. Most author visits are organized by the school's media specialist, and many media specialists subscribe to an e-mail list within their school district or state. If they are happy with your visit, they will likely spread the good word to other schools in the area, which can lead to more visits and increased exposure. During the visit, you can read your story to the kids, answer questions, and provide interactive handouts and a flyer to take home that shows where and how to purchase your book. Be sure to have someone take pictures or video of your visit for you to share on your author website, social media profiles and blog.
- Children's Book Awards
Like with every genre, there are many book awards specific to children's books. Many book awards require an entry fee, which can range from $25 to $150. If you have some wiggle room in your book marketing budget to submit your book, it's a great idea to do so. If your book is crowned the winner, it will get an award sticker on the cover, which is great for sales. You can also use the award as the basis for a press release or media pitch to further increase your recognition.
Donating a free copy of your book to your local library is a great way to gain exposure because it allows librarians to recommend it to readers and their parents. Like with schools, you can hold an author visit at the library and read your book during children's reading hour.
- Media outreach
Strategic media outreach will help your book gain media attention in news outlets, publications and blogs that cater to parents who will be buying the book for their kids. This will help boost your visibility and increase your book sales. If you do not have any media or public relations experience, it may be in your best interest to hire a professional book marketing agency that has the industry know-how, experience and resources to secure worthy media coverage and grow your sales.