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5 Questions with Book Publicist Erin MacDonald-Birnbaum

Erin MacDonald-Birnbaum is one of the most experienced book publicists in the industry. She has worked on more than 300 campaigns over the past 11 years with Smith Publicity and has represented clients across all genres—from first-time self-published authors to established writers with traditional houses. Her clients have appeared in People, TIME, Newsweek, the New…
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10 Book Marketing and Publishing Industry Predictions for 2016

by Dan Smith, CEO Smith Publicity Print sales were up in 2015, self-published authors continued their ongoing momentum, and quirky trends like adult coloring books had a surprising industry effect. So what does 2016 have in store? Here are my ten book marketing and publishing industry predictions for the year ahead. 1. Although print sales…
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Make 2016 Your Year for Book Promotion

By Erin Entrada Kelly, Book Publicist Authors today have to be champions of their own work. No matter which route you’ve taken for publication—self-publishing, independent publishing, or with a Big Five—you have to be prepared to market yourself and your product. In a perfect world, you’d have a publicist to do your heavy promotional lifting.…
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