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Check out the new (and sometimes funny) Smith Publicity “Unplugged” Videos

Along with some featured testimonial videos, the Smith Publicity YouTube channel includes our new "Smith Publicity Unplugged" series of short videos in which Smith team members are put on the spot, and without warning asked to answer a book publicity related question ... unscripted, with only one take! From book reviews and interviews to the secrets of…
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What Authors Can Learn about Book Publicity from Donald Trump

Love him or hate him, Donald Trump is the master of publicity. According to the Huffington Post, Trump has received nearly $2 billion in free media attention. He may not be your favorite candidate, but he's certainly the candidate you can't escape. So what can authors learn from him? Know your audience Trump knows who…
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Erin MacDonald-Birnbaum Receives Career Achievement Award

More than 300 national book marketing campaigns managed over 10-year career Smith Publicity recently awarded senior publicist Erin MacDonald-Birnbaum with a Career Achievement Award. Birnbaum, who serves as the firm’s Director of Publicity Strategy, is a nationally recognized book publicist who has managed and implemented more than 300 national book promotion campaigns. Her media placements include…
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What Exactly is the “Smith Publicity Book Marketing System?”

At Smith Publicity, prospective clients often ask us about our “system” that we often reference. Authors want to know, understandably, what makes us different from other book publicity agencies, and it is indeed our “system” that makes the difference. Many years ago, just prior to launching Smith Publicity, I worked on the side for the…
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What Publishers Want to Know About Your Book

By Greenleaf Book Group Publishing is a business. In order for publishers (and authors) to make money, they need to sell books. So, when publishers look at a project they ask themselves: What is the market for this? Who would be interested? How many people comprise that segment of the population? How often do they buy…
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5 Questions with Kirkus Editor Karen Schechner

Karen Schechner is the senior Indie editor at Kirkus Reviews. Kirkus Indie curates self-published titles to help consumers and industry influencers—publishers, agents, film producers, librarians, booksellers—discover books they may otherwise never find. Prior to Kirkus, Karen was the senior editor at the American Booksellers Association, where she worked with indie booksellers for nearly a decade.…
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5 Ways to Handle Bad Reviews

By Erin Entrada Kelly, Book Publicist, Smith Publicity Writing is a solitary business. Publishing isn’t. Once your book is in the world, you have little control over how the public responds to it. At Smith Publicity, we know you want good reviews. But if you want your work to reach as many readers as possible,…
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