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Welcoming Mike Onorato, Our New Executive Director of Publicity Services

At Smith Publicity, there’s quite a bit that makes us different from other book marketing and book publicity firms. For starters, we take “equal opportunity” to heart, meaning we don’t discriminate against small or large publishing firms, traditional or self-published authors. If you’ve got a book and a dream of success, we’ll customize a plan to let the world know.

We also do things differently in terms of not just who we work with, but how we do it. Smith Publicity is known for our hands-on, attentive approach, with most clients telling us personally that they feel they’re the only author we work with - even though we’re the most prolific book marketing agency on the globe. How do we accomplish that?

The answer is simple: The right people. At Smith Publicity, our team of book publicists is the key to your - and our - success.

With that in mind, we couldn’t be more thrilled to welcome Mike Onorato on board. Mike, a publicity and PR veteran with a long list of impressive credentials, joins Smith Publicity as our new Executive Director of Publicity Services. In this role, Mike will manage and lead all of our publicity service program, as well as supervise a team of 15 publicists. Additionally, as a member of our executive team, Mike will be helping us to continually improve the author experience. As we explore new service options and make working with Smith Publicity an even better experience for our clients, we’ll have Mike’s leadership and insight to thank.

Before joining Smith Publicity, Mike Onorato began his career at CBS News, then moved on to account management at a major public relations firm. The bulk of his book promotion experience comes from 14 years spent at Wiley, one of the oldest publishing companies in the world. Beginning as a book publicist, he worked his way up to Associate Director of Publicity. The rest is history, and we’re lucky to have this seasoned publicity veteran on our side.

In Mike’s own words: “To join such a well-known, respected and innovative company is a wonderful opportunity for me.” It is for us, too, and we can’t wait to see where the future takes us.

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