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From BookBaby: Book Reviews -The Ultimate Word Of Mouth Promotion

When planning your book promotion and marketing, remember this equation: more book reviews equals more sales Excerpted from BookBaby’s latest guide, 5 Steps To Self Publishing, Part V of our series addresses why book reviews should be the cornerstone of your book marketing plan. Book reviews should be the cornerstone of your book marketing plan.…
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8 Famous Book Publicity Stunts – Some Good … Some Not So Good

Book publicity stunts are risky. Typically, they either go well and are succeed in garnering public and media attention, or they go badly, sometimes very badly. There's usually not much in-between, at least for the inventive stunts. Here are eight memorable ones. Jennifer Belle, author of The Seven-Year Bitch, hired a bunch of actresses to…
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Some Things a Kindergartener Can Teach You About Book Marketing

You consult with professionals with decades of experience, learn everything you can about book marketing, and you absorb as much information from experts as possible. But like many things, sometimes we over-complicate matters and we forget about some basics. It’s important to return to the fundamentals, those principles and straightforward insights that come from surprising sources…
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5 Big Changes in Book Marketing in the Last 10 Years

The publishing and media industries have each undergone rapid and significant change. As a result, book marketing and book promotion has changed as well. Here are 5 changes we’ve seen in the past 10 years. --Media shrinkage, media expansion - Hundreds of newspapers have closed, and some popular magazines are no longer around. Most of…
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“Book Marketing Madness” Returns!

At Smith Publicity, we work hard. Book publicity is a stressful business, so we try to have some fun whenever we can. Among our many informational YouTube videos, we like to intersperse some lighthearted ones that reflect our personality. In this edition of "Book Marketing Madness" see Michela DellaMonica, Kelly Dougherty and Mike Onorato answer…
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Podcast: NetGalley – Everything You Need to Know About this Powerful Book Marketing Tool!

In this episode, we talk with Kristina Radke, International Account Director at NetGalley. (www.NetGalley.com) NetGalley is the super-popular, innovative and easy-to-use online service and connection point for book publishers, reviewers, media, librarians, booksellers, bloggers and educators. NetGalley delivers digital galleys to professional readers and helps promote new and upcoming titles. Professional readers--reviewers, media, journalists, bloggers,…
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