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How authors and book cover designers work together

We got to talk to Matt Sternbergh, author of "The Blinds," and Sara Wood, Ecco Books Associate Art Director, about the process they went through to collaborate on the book cover. Wood explains that the book's editor acts as a go-between for the author and their ideas for the book cover and the designer who will obviously…
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BookTube – just for entertainment or influential book discovery platform?

By Hope Holroyd, Publicity Assistant YouTube offers content which entertains thousands of people every day. From reaction videos, product reviews to cat videos, there’s nothing you can’t find on this video sharing platform. An interesting development for the book universe has been the introduction of BookTube, which includes a small community of YouTubers who make videos…
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Dan Smith gives IngramSpark authors tips on landing TV and radio interviews and more

Smith Publicity Founder and CEO Dan Smith has penned a piece entitled Inside Secrets of Book Publicity for Indie Authors for IngramSpark.  Smith speaks to book publicity topics like Landing Radio and TV Interviews ("Forget about your book.") and personalizing your messaging ("You dramatically increase your chances of getting a response.") IngramSpark's mission is to help…
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What Authors Should Know About the Frankfurt Book Fair

The 2017 Frankfurt Book Fair will be held October 11 – 15. “The Frankfurter Buchmesse,” as it’s known in Germany, is the most important international trade fair for content, the center of the international media world and a major cultural event. Nowhere else in the world does the publishing and media industry show itself from…
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Interview with Jim Cox: Founder and Editor of the Midwest Book Review

By Shelby Londyn-Heath, republished with permission from the Midwest Book Review Q. Jim, you started Midwest Book Review in 1976. That is over forty years ago. Why do you think Midwest Book Review has been so successful? A. The three key elements to the success of the Midwest Book Review are: We always provide authors…
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Smith Publicist adds voice to ’28 book marketing tips from authors, publicists, and marketers’

"Use an integrated, multidimensional book marketing approach and ideally begin at least three months ahead of publication." That's the advice from Senior Publicity Manager Janet Shapiro in BuildBookBuzz's recent article 28 book marketing tips from authors, publicists, and marketers. Janet elaborates: "The most successful book launches begin well in advance of publication date. Ideally, three to six months ahead…
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Dan Smith – Inside the Mind of a Book Marketing Maverick

Andrea Thatcher talks with the enigmatic CEO and Founder of Smith Publicity - Dan Smith. In this far-reaching conversation, Dan discusses everything from the changes he's seen in book publicity in the last 20 years to some infamous stories of his very first clients (think UFO's, levitating gurus, reincarnations, coffins, and cults). An unorthodox CEO,…
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Tips for book club outreach

by Sandy Smith, President, and Andrea Kiliany Thatcher, Marketing Manager and Book Publicist Book clubs can be just the word-of mouth marketing that a book needs in a crowded marketplace. But how do you get a book club to choose your book instead of Oprah's pick? Our team has a few pointers for making your book as…
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5 Social Media Tips for Authors

It's always good to go back to some basics when it comes to social media. At Smith Publicity, we view social media as an important component of a book marketing campaign. Is it imperative to be active on social media when you have a book? No - certainly not, but robust, properly handled social media…
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