Why Consider Smith Publicity Media Training for Authors?

Journalists and media broadcast professionals are trained and skilled in the interview process. As such, they appreciate and respect guests who are able to contribute in a succinct, informative and engaging manner.

This not only makes the jobs of interviewers and show producers easier; it also enhances the audience experience and establishes you for repeat guest spots on related programming. That means more exposure for you, your current book, and future releases.    

Smith Publicity knows what makes for a successful media appearance in broadcast or print format.

It’s more than just showing up hoping to sell a few book copies–it is about influencing a general audience to build your readership. Smith Publicity, utilizing some of the most experienced and talented media trainers in the industry, teaches authors how to establish themselves as experts in their subject matter and as welcome contributors to a broadcast outlets or publications.

In one-on-one webcam and web-audio sessions, authors will receive an in-depth assessment of current interview skills, and customized direction in honing those skills to entice a target audience with effective messaging and confident delivery.

What Should You Expect?

BASIC MEDIA TRAINING PACKAGE INCLUDES:

Review Publicity & Media positioning (Approx. 30 minutes)

Prior to your one-on-one training, your media trainer will review your Smith Publicity campaign with your account manager and together they will determine your public relations and presentation objectives in order to design the training exercises that fit your needs.

On-Camera / On-Mic Training

Training consists of audio and video-taped practice exercises and in-depth analysis, constructive critique and corrective coaching.

Session One (Approx. 90 minutes via online webcam)

• Instruction on interview preparation: basic principles of communication methods, focus, delivery, control and personal appearance / presentation
• 1st mock audio interview which implements interview preparation
• 2nd mock audio interview which implements feedback and corrective measures from the first mock interview
• 1st mock camera interview which implements interview preparation
• 2nd mock camera interview which implements feedback and corrective measures from the first mock interview

Session Two (Approx. 30 minutes via online webcam)

You will receive a follow up recording of the audio and video sessions along with full notes for independent review and practice. After having a chance to review and practice independently, we will schedule a final follow-up audio / camera interview and critique session.
Price for Basic Media Training package $700

ENHANCED MEDIA TRAINING PACKAGE INCLUDES:

Basic Media Training Package above, plus

Media Relations Tools

• Media Introductions tailored to various media interviews / situations. Providing a producer and interviewer with a tailored intro helps them connect to your message, allows you to establish credibility with the audience, and sets the tone for the interview
• Develop Interview Topics & Questions relevant to your book, subject matter and current events. Most broadcast media outlets not only welcome but expect you to provide them with an agenda of topics and questions
• Interview Closings that assist the interviewer in wrapping up the interview to your advantage and leave the audience with a call to action. (e.g. Attending the author’s book-signing that evening)
• Clips from the Session Two recordings are used to produce a 3-5 minute high-quality audio interview segment demo showcasing you as a viable radio / audio guest. You may upload this demo onto your website or your Smith Publicity Account Manager may use it in pitching you to various outlets
• Clips from the Session Two recordings are used to produce a 3-5 minute high quality webcam interview segment demo showcasing you as a viable radio / audio guest. You may upload this demo onto your website or your Smith Publicity Account Manager may use it in pitching you to various outlets

Price for Enhanced Media Training Package $1100
For more information or to sign up, e-mail info@smithpublicity.com or call 856-489-8654 x301