Public Relations
The essence of public relations is the establishment and maintenance of goodwill and mutual understanding between an organization and the public or trade segment. Smith Publicity uses media, including TV, radio, newspapers and magazines, to achieve this. We also supplement public relations services, as needed, with strategically planned marketing and advertising. The balance achieved via this approach results in both widespread exposure and credibility – the one-two punch of effective PR. 
Understanding the nuances which go with careful positioning of a business is essential. Each business requires its own plan and platform from which to establish long-term, effective PR; there is no one “cookie cutter” approach. Some clients require only a “baseline” pattern of PR, with consistent print presence, for example. For others, we've implemented extensive campaigns and in addition to media saturation have represented firms at trade shows, special events, venture capital forums, and handled crisis management.
Smith Publicity has public relations experience in a wide range of industries including alternative energy, pharmaceutical, retail, government/non-profit, logistics, transportation and more. When needed, we've flown across the country at a moment's notice to help put out a corporate development which could erupt into a “PR fire,” and we've shaped and molded key personnel so they could effectively handle media inquiries.
Some core public relation services Smith Publicity provides include:
• Development of a professional, effective press kit
• Cultivation of relationships with key media
• Development of positioning points, media “angles,” and publicity venues
• News wire press release distribution
• Creation and/or “face-lifting” of corporate websites
• Trade show representation and booth display development
• Development of collateral materials including brochures and newsletters, and specific projects including annual reports and in-depth research studies
To rise above the competition, a company must develop its image and then deliver that image to the public in a way in which it resonates; developing a lasting, positive relationship with the public or trade it serves.
This is public relations – the Smith Publicity way.
