It started with one book, one client, in a cramped, tiny bedroom office.

Dan Smith launched Smith Publicity from scratch, but working 20 hour days and unleashing creativity, imagination, and new, sometimes unorthodox strategies, the company grew … quickly. Within two days of launching the very first Smith Publicity campaign, the client was on national television. As a result, it didn’t take long for word of the new agency on the block to spread.


In the beginning ... 1998 newspaper article about Dan Smith, in his bedroom office with daughter Robin.

Now, with thousands of books promoted, we stand as one of the premier book marketing agencies in the world. We employ the most talented book publicists in the industry with offices in New Jersey and Toronto. Our promotional reach is international, and we’ve worked with authors from over 15 countries.

Since its beginning in 1997, Smith Publicity has been a trailblazer in the book publicity field. A few examples:

  • The first agency to have a self-published, print-on-demand novelist featured in The New York Times.
  • Developed the now popular “book as a business card” book marketing philosophy.
  • Produced one of the first video book trailers.
  • Spearheaded the self-publishing revolution by pitching and securing a front page, above-the-fold article in The New York Times.

While some of our founding strategies and techniques remain a staple of our work, we consistently develop new book marketing methods and stay ahead of the curve in the dynamic, ever-evolving publishing industry. A true “equal opportunity” book publicity firm, Smith Publicity is one of the only companies to effectively market both traditional and self-published books. We believe the manner in which a book comes to fruition isn’t important; a quality book is a quality book regardless of how it was published.

Smith Publicity is an original in the publishing industry, with a promotional philosophy, company culture and “personality” unlike any other book marketing agency. We’re different by design, with a simple company mission statement: Do everything possible to make good things happen for our clients.

Smith Staff Retreat 2016

Smith Publicity, 2016