Tips for Gaining Media Interest in the U.S. and Canada as a Foreign Author
International Author Promotion in the U.S. and Canada by Mallory Campoli, Publicity Manager, Smith Publicity As an international author, positioning your book to intrigue American readers is not as difficult as you may think. Information is more accessible than ever, and the media is always hungry for content. It’s crucial to understand your target audience […]
Book Marketing in the UK: Everything You Need to Know
8 Things to Know About Marketing Books in the UK by the Midas PR team, a leading publishing, arts and cultural PR agency in the UK Smith Publicity and Midas PR, two leaders in the book publicity industry, regularly partner on book marketing and publicity campaigns to ensure a book launch extends into key book […]
Sandy Smith on Preparing for a Book Publicity Campaign
Smith Publicity President and industry thought-leader Sandy Smith is interviewed on this episode of the “All Things Book Marketing” podcast and discusses how authors can prepare for and maximize the results of book marketing, book publicity, and book promotion campaign. Great insights from one of the industry’s most innovative experts! TRANSCRIPT: Welcome to the Smith […]
Three Main Publishing Paths for Authors – Sandy Smith
Smith Publicity President and book marketing industry thought leader Sandy Smith discusses the three main publishing options for authors. — TRANSCRIPT: Hi, my name is Sandy Smith and I am the president here at Smith Publicity. What I do here is talk to authors almost every day and a big question I get is the […]
How an Author and Book Cover Designer Work Together
The importance of a book cover can’t be overstated. A cover can make or break the book marketing and book publicity process and affect how many readers pick your book up off the shelf. You have a vision for your book, but communicating that vision to the person designing your book can be difficult. We […]
Help for Stressed-Out Authors
All Things Book Marketing Podcast Help for Stressed-Out Authors: How to De-Stress, Re-Energize, and Re-Balance Your Life by Alan Zimmerman TRANSCRIPT: Welcome to the Smith Publicity, All Things Book Marketing podcast. The best tips, insights, and advice from the best in the publishing industry. Dan Smith: Hi, this is Dan Smith, and […]
5 Business Book Marketing Tips
How to Market a Business Book VIDEO TRANSCRIPT: Hi, I’m Marissa Eigenbrood, vice president of Smith Publicity. Today, I’m here to talk about five tips for business authors to maximize your publicity and focus on your marketing efforts. First of all, we have here, number one, your network. Don’t be afraid to tap into your […]
Hiring a Book Publicist is Scary, But You Probably Still Need One
From Questionable and Mixed Metrics to No Guarantees and Misconceptions, What does a book publicist really do? Why would anyone hire a firm to fulfill a service when there are: No guarantees of any results Achieving a positive ROI is challenging Measurement metrics vary based on opinion This is the reality of book promotion. Aside […]
The Benefits of NetGalley for Independent Authors and Publishers
NetGalley is a cost-effective way to reach a growing community of professional readers (media, reviewers, booksellers, librarians, bloggers, and educators) who can read, review, and recommend titles. On average, over 80% of the monthly traffic is represented by repeat visitors who regularly visit NetGalley to see what titles are available for request. In addition […]
Tips for Creating an Effective Book Marketing Plan
5 Ways to Market Books More Effectively A successful book starts with an effective book marketing plan. A new title cannot succeed in today’s publishing world without defined goals, careful planning, audience identification, and determining target media markets. If an author just “wings it” and launches a book with no plan, disappointment is a certainty. […]