5 Myths of Book Publicity

by Dan Smith Did you know … Any author can do publicity on their own. Book publicists will take your money and get the same results you would get on your own. Book publicity really never sparks book sales. Book publicists are fast-talking BS artists. Actually, the real “did you know” is that there are […]

Hiring a Book Publicity Firm?
4 Important Things to Consider

Consider These Factors to Pick the Right Book Publicist Yes, we think Smith Publicity is a great book promotion firm, but we also know there are other good firms out there. There are many, many things to consider when hiring a book publicity firm or solo publicist to promote your book. In this post will […]

Broadcast Interview Tips for Authors

15 Ways to Maximize TV and Radio Interviews Interviews provide authors with excellent opportunities to connect with target readers. If you handle them well, you can expect to generate buzz and potentially spark book sales. At Smith Publicity, we’re a leading book marketing and book promotion agency known for securing radio and TV interviews for our […]

6 Tips to Maximize Media Exposure with Book Publicity

The Best Book Publicists Maximize Media Exposure In book publicity, it’s tempting to sit back and wait for the campaign to produce results. After all, your book has been featured in newspapers, magazines, and their websites, you’ve been interviewed countless times on radio programs, appeared on TV, podcasts, and even enjoyed some glowing published reviews. […]

Kick Your Book Launch into High Gear Through Your Network

Business Contacts Can Boost Your Book Launch By Marissa Eigenbrood, Vice President “Alone, we can do so little; together, we can do so much.” – Helen Keller. Since we were college students or young professionals, most of us have been told that networking is the key to our success. It’s about who you know and […]

9 Thought-Starters for Authors

Today, writers have a plethora of online resources to help further them in their journey to a successful writing career. Because there are so many websites out there, it can be challenging trying to figure out the best ones. 

Social Media Tips for Authors and Their Books

How to Use Social Media to Boost Book Marketing By Lindsey Brodowski Social media is here to stay, and when used strategically, it can be a valuable part of a broader book marketing campaign. Except for authors with massive followings, a traditional PR campaign with social media posts is generally the most effective. If social […]

3 Key Publicity Tips for Nonfiction Books

How to Promote Your Book for Success  By Mike Onorato Vice President, Publicity at Smith Publicity Distinguishing your book from the thousands of other titles available in the marketplace can be the author’s biggest challenge.  More competition, more media outlets, and a news cycle that seems to change by the second make the publicity weapons […]

Self Help Book Marketing & Author Publicity to Drive Sales

by Kellie Rendina New ideas about how to market self-help books coincide with the continuing growth of the genre. Increasingly, self-help authors like Marie Kondo and Jen Sincero are well known to many people. In the United States alone, the personal development industry takes in almost $10 billion annually. As a result, self-help book marketing […]

2019 Book Marketing Scholarship Winner

Persuasive Writing Scholarship for Texas H.S. Senior Smith Publicity has announced the winner of its 2019 book marketing scholarship. Addie Harpold of Oak Point, TX, has been awarded $1,000, which will be applied to tuition costs at Texas Tech University, where Harpold will attend in the fall of 2019 as a freshman.  “We offer this […]