Book Marketing Programs Available from Smith Publicity

When it comes to how to market a book, few firms can match the expertise and experience we have at Smith Publicity.  “Effective book marketing means adapting to industry changes, and ideally staying ahead of these changes,” says Smith Publicity CEO Dan Smith. “Our service offerings are always evolving because the media landscape is always […]

How to Choose a Book Marketing Firm

Few book marketing firms can match the results we are famous for at Smith Publicity. We handle marketing and publicity for books in all genres and support both authors and publishers. Our track record of successfully earning media coverage for nearly any author leads people to ask us often how to choose a book marketing […]

How Much Does Book Publicity Cost?

Professional Book Publicity Helps Authors Break Through If you’ve been asking yourself, how much does book publicity cost? The answer is it varies. But leading book publicists like Smith Publicity have plans available at many budget levels, even small ones. Therefore, it’s worth investigating for everyone. Every title can benefit from being publicized and promoted, […]

3 Book Promotion Tips to Crush the Competition

Book promotion isn’t as black as white as the pages sandwiched between your covers. At Smith, we’ve tested all types of book promotional campaigns. The goal always is to help make our author’s voices heard, and we’ve learned that the ways to expand our tactics are never-ending. In a digital, media-driven society, authors, publishers, and […]

Marketing Tactics to Promote Your eBook

eBook Marketing Ideas to Achieve Digital Domination Trending print reports show this is the best time to market your eBook. Today’s consumers have come to expect convenience and options in every facet of their lives. So it’s not surprising that they’re looking for the same when it comes to reading. While print book sales are […]

Marketing Your Book Takes Building a Platform

Marketing a Book Requires These Platforms Because of today’s high competition level, a robust book marketing platform is a minimum requirement for success. Gone are the days when writing a book is automatically newsworthy. Therefore, authors must establish their marketing platform and set a clear path for promoting their books long before they are published. […]

3 Ways to Promote Your Children’s Book

Children’s Book Marketing Requires These 3 Steps Finding the right media platform to tell your story is crucial to how to market a children’s book. Getting the word out to parents, teachers, grandparents, and librarians is vital. In today’s young adult and children’s book space, it’s all about blogs. They have become an influential community […]

Understanding Book Marketing and Advertising: Credibility vs. Control

How are Book Marketing and Book Advertising Different? Book marketing and publicity are sometimes confused with advertising. The short answer is that publicity is earned coverage, and advertising is paid coverage. Book publicity and advertising are both tools to create awareness about a book and author. Most of us know about advertising because we see or hear […]

Social Media and Book Marketing

Can Social Media Help Market Your Book? How to use social media for book marketing is a question on every author and publisher’s mind. In the best-case scenarios, authors can use social media channels to communicate with fans, build a following, and promote their books. Therefore, it’s easy to see why social media and book […]

Write Great Subtitles to Boost Book Promotion

Why Writing Book Subtitles Can Help Book Promotion Subtitles beneath your book title can improve sales. Subtitles are essential to book promotion for nonfiction books. Therefore, it’s vital to write them well. Before we get into tips for writing subtitles, it’s important to note that many authors agonize over main titles for their books. Some […]