Books are Powerful Marketing Tools for Business

Books as Marketing Tools for Business Owners, Consultants & Experts by Dan Smith Increasingly, business owners, consultants, experts, and thought-leaders are writing and publishing books. Often, book sales are of little concern to them. A book and media coverage resulting from book marketing can be incredibly powerful marketing tools for their companies and professional practices. […]

How to Promote Your Book on Goodreads

Book Promotion Tips for Authors on Goodreads Goodreads is a free website for book lovers. It’s also an ideal site for book promotion. Authors should think of it as a  social network for readers. The book promotional opportunities abound because it allows everyone to see each other’s bookshelves, reviews, and ratings of their favorite (or […]

6 Ways to Boost Holiday Book Sales

Holiday gift-giving brings sales increases for nearly everything — and books are no exception, mainly because they make ideal gifts. If you’re looking into how to market a book, don’t overlook the potential of increasing holiday sales. Books are convenient to buy, inexpensive compared to other gifts, and are easily selected based on someone’s interests. […]

What Every Author Needs to Know About Book Editing

You’ve finished your book. You’ve read through it 12 times. It’s clean. It’s good to go. It’s Ready. No, it’s not. You’d be surprised at how many authors we’ve seen make the mistake of having their books published without having them professionally edited — and we mean a paid outside editor, not a family member […]

How Authors Can Give TEDx Talks

TEDx Talks for Authors: an “All Things Book Marketing” Podcast How authors can give TEDx talks to market their books brand themselves as experts is a hot topic of conversation given the popularity and influence globally. The Smith Publicity All Things Book Marketing podcast linked to this article features a successful TEDx speaker who went […]

Smith Publicity Addresses The 4 Most Common Complaints From Authors Regarding Book Marketing

Our team of book publicists recently asked a sampling of authors – some Smith Publicity clients and other authors we randomly reached out to – about complaints or questions they had about the book marketing process. We identified four that all of the authors mentioned, and thought it would be helpful and productive to assess […]

10 Tips to Make the Most of Radio Interviews

Radio Interviews are Excellent for Non-Fiction and eBook Marketing Campaigns As an author, it’s possible to achieve a significant number of radio interviews, and they can be completed over the phone nearly always. An author publicist will typically try to establish a baseline of radio interviews to run throughout a book publicity campaign while pursuing […]

bookbaby book marketing services.

Book Marketing and Consulting Services Through BookBaby

Book Promotion and Marketing for Authors At Smith Publicity, we’re proud to provide book marketing services in partnership with BookBaby for its independently published authors.  Writers can select from three options depending on their needs and the services include book marketing planning, social media consulting for authors, and how to optimize an Amazon retail listing. […]

5 Ways to Promote Your Book on a Tiny Budget

By Sandy Smith, President, Smith Publicity How to market a book on a low budget is a question that comes up often. Not every author has a large amount to spend on book marketing. In working with thousands of books over twenty years, we’ve identified several initiatives authors with minimal budgets can do to attract […]

6 Tips for Marketing Children’s Books

Six Tips for Marketing Children’s Books Successfully Children’s book marketing is unique when compared to other genres.  How to market a children’s book effectively requires a specialized approach. It’s not necessarily more difficult, but more diverse and customized in approach. Because kids don’t buy their books, you have to reach parents, grandparents, teachers, and librarians. […]