Author Website Content: Here is What You Must Include

The Essential Content for Author Websites By Sandra Poirier Smith, president of Smith Publicity In today’s book publicity landscape, having the right author website content is a requirement for success. As book marketers, we see massive value in an author’s website and blog. The site serves as a hub of information for media, reviewers, and […]

Book Promotion at Its Best

5 Powerful Ways to Promote Your Book Book promotion might feel to some authors like a daunting task, but it doesn’t have to be.  Let’s review five unique and powerful ways to promote your book. 1)  Online Advertising: AdWords (paying to appear in the Google search results) can be useful in getting attention for your […]

Infographic: Online Book Marketing vs Traditional Book Marketing

Having trouble deciding whether or not you should market your book online or through traditional methods? Luckily for you, we put together this reference guide which examines differences so you can make the best decision when it comes to marketing your book. Digital and Traditional Book Marketing Work Together Gone are the days when you […]

Book Marketing Scam Artists Want YOU | The Song Remains the Same…Authors

It’s really starting to get old. I feel like I’ve been fighting low-life book publicity bottom-dwelling scam artists forever. Of course, there is the infamous Mike Albee, the King of Fake, who started not one, not two, but at least three bogus book marketing agencies, bilking authors out of thousands and thousands of dollars. This […]

What is Long Lead Media?

The Role of Long-Lead Media in Book Publicity Most print brands (magazines) are now blended media, meaning they operate companion websites, blogs, and social media channels along with their hard-copy issues. But because of their heritage as printed publications, they continue to work as long-lead media. Therefore, print magazines produce their content—articles, interviews with experts, […]

Does Every Book Need an ISBN?

ISBNs: Their Purpose, How They are Used, and FAQs By Laura Dawson, Bowker, the US ISBN Registration Agency The International Standard Book Number (ISBN) system was invented in the 1960s when British bookseller W. H. Smith began computerizing its distribution system. It became an ISO standard in 1970, and now the ISBN forms the backbone of […]

8 Proven Methods to Market Your Business Book

Today, there are approximately 2,536,993 business books listed on Amazon.com. And thousands of more business books are published each year. So, with all the business books out there, how can yours stand up to the competition? The answer lies in the right book marketing techniques. Most business authors publish books to establish themselves as an […]

eBook Pricing Strategies for Self-Published Authors

By Chris Robley, editor of The BookBaby Blog One of the most common questions we hear at BookBaby is “how much should I charge for my eBook?” Like most good questions, this one doesn’t have a simple answer. In fact, we usually have to ask the author a few questions ourselves: What is your goal […]

How to Get Reviewed in Publishers Weekly | Tips for Indie Authors

4 Tips for indie authors to increase chances for a review By Carl Pritzkat is vice president of business development for PWxyz Important developments at Publishers Weekly (PW) have made it easier than ever to submit your book for review consideration. We’ve made big changes at PW in the last few weeks to make it […]

Use Goodreads Author Program as a Book Marketing Tool

What Is the Goodreads Author Program? The Goodreads Author Program is a completely free feature designed to help authors reach their target audience—passionate readers. This is the perfect place for new and established authors to promote their books. What Can You Do as a Goodreads Author? Take Control of Your Profile Make your profile a […]