Determining the Retail Price for a Printed Book

At Dog Ear Publishing, determining the retail price of a book is a routine task. There are various factors we consider when advising authors on setting a retail price. First, what type of genre does your book fall into—non-fiction, fiction, children’s, juvenile, self-help or something else? Some genres allow for higher retail prices or have […]

Becoming a TED/TEDx Talk Presenter: Tips for Authors and Experts to Secure Speaking Opportunities with TEDx

One of our long-term clients is a highly successful business professional and author. She was the COO of a Fortune 200 company and now sits on the boards of several organizations including one of the world’s leading telecommunications companies. Over the course of her book publicity campaign with us, we’ve secured a number of high […]

Cover Your Back: Writing the Blurb by Dave Bricker

After writing a book, many authors are surprised by how hard it is to create a few engaging paragraphs for the “blurb” on the back cover. In traditional bookstores, the book’s cover attracts readers. Inspired by the back cover blurb, they thumb through a few pages and hopefully buy the book. But the majority of […]

Cover Your Back: Back Cover Blurbs

Back Cover Blurbs Can Help Sell Books The space on the back cover of a book for blurbs, which are brief promotional paragraphs, is one of the more valuable spots for book promotion. This article has helpful approaches to writing back cover blurbs. After writing and polishing an entire book, many authors are surprised when […]

How an Editor Will Make You a Better Writer

Everyone knows what editors do…or do they? Most authors understand that editors find mistakes in a manuscript, but a good editor does a lot more than that! No matter how much a manuscript has been edited by the author or how flawless the author thinks the manuscript is, working with an editor is always worthwhile. […]

Frequently Asked Questions About Book Publicity

Answers to some commonly asked questions about book publicity from the pros at Smith Publicity. We’re one of the leading book marketing firms in the world today. We provide a range of publicity and PR services to authors and publishers. Part of our online service to authors includes free basic information about book marketing and […]

Virtual Book Tours: Promote a Book Without Leaving Home

Virtual book tours are one of the most significant ways the digital revolution has expanded the options for book publicity. Previously, an author’s only book tour option was to go in person — which meant significant time away from home, work, and the expense of extended travel. Now, promoting books with virtual tours has changed […]

What Does Traditional Media Mean in Book Marketing?

In the earlier days of book marketing and publicity, things were simpler. A book publicist had four clear segments to pitch: radio, TV, newspapers, and magazines. These four comprise what is regarded as traditional media. Even though the digital revolution has upended the marketplace, traditional media continue to have considerable value in helping to publicize […]

How Author Promotion Helps to Market Books

Author promotion is a crucial part of how to market your book. Even the most introverted authors must get out and promote to sell books. Standard promotional methods include feature stories in magazines and newspapers, interviews on radio shows, and appearances on TV. The more an author is in front of the public, the more […]

6 Ways to Promote a Children’s Book

The Best Ways to Promote a Children’s Book At Smith Publicity, we receive many calls from authors asking about how to promote a children’s book. There’s no doubt children’s titles require a somewhat different publicity approach, but it’s not necessarily more challenging. Like all book and author marketing campaigns, you need a well-thought-out plan and […]