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Power Book Publicity Tips for April 2011

In this issue:
-Article “Extend your Book’s Market Outside the US and Into the UK” by Jeremy Thompson
-Tips for Authors “Back Cover Copy and Book Publicity: The Neglected Detail” by Sandy Diaz

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Keys to Effective Non-Fiction Book Marketing Service

Non-fiction books are typically ideal for book marketing campaigns as they provide “real-life” information and clear, strong pitching platforms. From self-help, political and historical to New Age/Spirituality and a myriad of other non-fiction genres, the media responds well to non-fiction books when they are presented in a clear, persuasive, and compelling manner. (more…)
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Author Media Relations Training A Smart Investment

After an author spends time and money to write and produce a book, a smart investment is to prepare for any media opportunity by investing in author-specific media relations training, tailored to the author’s book. A new author may have to handle guest appearances on television shows, radio stations, interviews for magazines, and newspapers, and…
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Power Book Publicity Tips for January 2011

In this issue:
-“5 Tips on How to Make the Most Of Your Book Review” by Patti Thorn, BlueInk Reviews
- Tips for Authors “How to Incorporate Your Traditional Media Coverage into Your Social Networks” by Corinne Liccketto

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The Seven Deadly Sins of Book Marketing

Competitive doesn’t begin to describe today’s book publicity market. The booming print-on- demand and self-publishing industries, coupled with mainstream publishers, has flooded the market with thousands of new releases each month. “The LA Times receives 600 to 700 books for review each week,” reports Steve Wasserman, book review editor (http://parapublishing.com/sites/para/resources/statistics.cfm). With an infinite number of…
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