Book Marketing Campaign Examples

  • How to Hire the Perfect Employer
    by

    Top media interest includes U.S. News & World Report, Wall Street Journal, Fox Business Channel, Globe & Mail, Ottawa Sun, and Training magazine.

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  • Author of Hide!!! (Beaufort Books)

    Jeff’s book is full of humorous and witty rhymes, cheerful illustrations and designed to encourage the beginning reader to jump off the couch and play along with the neighborhood gang again and again.

    Top media interest: People, Parade magazine, Scholastic Parent and Child, The Miami Herald, and Miami.com

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  • Cozy Classics

    " As a result of Smith Publicity our series Cozy Classics has been featured in media outlets like The Huffington Post, New York Magazine, Parents Magazine, People Magazine, and The Wall Street Journal--exposure that went well beyond our expectations."

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  • Information Today / Plexus Publishing

    Books Promoted: Boardwalk Empire: The Birth, High Times, and Corruption of Atlantic City (the book upon which the HBO series is based), The Mobile Marketing Handbook, Point, Click, & Save!, and A Boardwalk Story

    Top media interest: New York Times, New York Post, Fox News, About.com, Smart Money, Better TV, “Today Show,” FIRST for Women, WGN-TV, CBS Sunday Morning, Sacramento BeeKansas City Star, Delta Sky Magazine

    “Having worked in the book publishing industry for some time, I must confess that I am truly impressed with the team at Smith Publicity. What I like about them is they listen to my author’s needs; take the time to know the material and write excellent pitches that get results. These guys are the real deal and they never disappoint!” – Rob Colding, Publisher

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  • , author of From the Brooklyn Side

    This was DeVico’s first book, a self-published Mafia-crime novel in the tradition of GoodFellas, but ‘pure’ fiction with no real-life elements.

    Top media interest: Feature story in the New York Times and over 50 radio interviews.

    “The publicists at Smith Publicity are consummate publicity professionals. As a result of their dynamic approach, they were able to arrange 50 successful radio interviews to help promote my novel… Media interest was phenomenal…and sales everywhere were vigorous. I recommend them highly.” Peter DeVico

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  • Co-Authors of Good Manners are Contagious

    Their book is an updated, expanded and contemporary approach to etiquette covering a wide range of critical topics.

    Top media interest: Parents, Disney.com, Sirius XM Radio “Morning Living”-Martha Stewart Living Radio, The Miami Herald, NewParent.com, Chicago Tribune Houston, Chronicle Public News Service, MomCentral.com, Dr. Phil Show, Family Circle, National Public Radio

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  • Just the Skinny Publishing

    Books Promoted: Photoshop: Just the Skinny

    Media Highlights: About.com, Master Photography magazine, Good Housekeeping, Capture Magazine, Better Homes & Gardens, The Toronto Sun

    “The phrase that best describes Smith Publicity is ‘above and beyond.’ They’re delivering services above and beyond our expectations and performing above and beyond the call of duty. Our newly formed venture, Just the Skinny Publishing, worked hard to release its first title, Photoshop-Just the Skinny, but paid scant attention to the promotional plan that needed to follow. We needed professional help. We also needed to stretch our promotional dollar, as additional titles in our series were on the way. … Within a few short weeks, our articles were appearing in, or committed for, 30 different domestic and international media outlets, well beyond our expectations.  We started with a limited understanding of book promotion and were very lucky to have found Smith Publicity. Smith Publicity – you rate five stars in our book!!” – Stephen Farnow, Author/Publisher

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  • Author of Life in the Wrong Lane

    A former ABC News reporter, Dobb’s book details his most exciting, humorous, and sometimes dangerous reporting assignments.

    Top media interest: The Today Show, Good Morning America and articles in more that 25 newspapers and magazines.

    “My publicist spent the last three months publicizing my book Life in the Wrong Lane. I couldn’t be more impressed with what she did and how she did it. She was creative, energetic, persistent, organized, and accessible almost 24/7.” Greg Dobbs

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  • , M.A., LPC
    SOMB Clinical Psychotherapist
    Author of Please Knock

    Erin’s book is for both parents and children to introduce important safety lessons in a non-threatening way.

    Top media interest: Dozens of national newspaper, magazine, and radio interviews, initiations for speaking engagements. Erin won the IPPY 11th National Independent Publisher Book Awards Bronze medal for Children’s Picture Books age 7 and up

    “…having found Smith Publicity, I will never use anyone else… you need not look any further, start with Smith Publicity, you will, like me, never leave.” Erin Dolgan

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  • Author of The Liberal Mind

    Dr. Rossiter’s book examines and analyzes political mindsets from a carefully researched psychological viewpoint.

    Top media interest:Appearance on Fox TV’s Hannity & Colmes and more than 45 radio local and national radio interviews.

    “Smith Publicity did an outstanding job of publicizing my book. Within three months of beginning work with them I have appeared on prominent radio talk shows, my book has created a ‘buzz’ in the political world, and my book sales have increased so dramatically that I have had to order a hurry-up second printing. They are true professionals: skilled, committed, understanding and accessible. I recommend Smith without reservation to anyone seeking to ‘get out the message’ and increase book sales.” Dr. Lyle Rossiter

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  • Briefcase Essentials
    by

    This exciting saga and energizing guide roots for women to succeed and urges them to use Susan’s proven approach to tackle business issues and situations by relying on their innate talents (explained and highlighted as twelve “Briefcase Essentials”).

    Top media interest: Oprah (television), Time magazine, Publisher's Weekly, NPR's "Tell me More," Sports IllustratedLos Angeles Times.

    "Hiring a publicist is like choosing a partner.

    What credentials and qualities did I look for?
    1. Solid contacts and relationships with media;
    2. Drive, determination, creativity, intelligence, and excellent people skills;
    3. Responsiveness;
    4. An ability to execute the author’s articulated goals; and
    5. Capacity to maintain a positive and winning attitude throughout the campaign.

    My representative at Smith Publicity, Kate Knapp, is that 'partner.'"
    Susan T. Spencer

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  • Highspot Inc.

    Books Promoted: Built to Sell, Bend the Healthcare Trend, Pay Attention To Your Pension, and Fabulous Faces

    Media Highlights: The Wall Street Journal, MSNBC, CNBC, Inc., Forbes, Associated Press, CNNMoney.com, Bloomberg Television, Fortune

    “Every one of the clients we have ever referred to Smith Publicity has been thrilled, not only with the PR results they get, but also with the professionalism and client service attitude of every member of the Smith team. Smith Publicity specializes in working with authors. They know exactly how to position authors to connect with the media and gain maximum exposure. If you’re looking for a publicist to give your book a boost in the market, you can only go right with this firm.”

    – Jennifer Tribe and Ross Slater, Principals

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  • , author of Flashpoint and Don’t Believe Everything You See

    Smith Publicity conducted two back-to-back publicity campaigns for this Canadian author. Both thrillers, although unrelated, follow characters through stories of deceit, betrayal and murder.

    Top media interest: Quill & Quire, Breakfast Television, LA Weekly, NPR, Calgary Herald, Metro Calgary, The Gazette, and over 12 radio interviews.

    “They love what they do and it shows! They care about their clients and are always available to answer any questions an author may have about their campaign … or anything else for that matter. …retaining their services is the smartest marketing move I have made in the past ten years.” Debra Richardson

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  • , M.D.

    Author of Live a Life You Love: 7 Steps to a Healthier, Happier, More Passionate You

    Dr. Biali’s book explores a wide range of topics–from understanding your body language and food to relationships and stress–and blends them into a unique 7-step program to improve your life.

    Top media interest: Fox TV’s Fox and Friends, The Toronto Globe and Mail, and over 25 local and national radio and television interviews.

    “My publicist at Smith Publicity worked tirelessly round the clock on my campaign, with excellent results – at one point, we had more interview requests from network television affiliates around the country than we could possibly handle! Her approach to my campaign was passionate and personal, she knew my book inside out and was a joy to work with. Thank you so much!” Susan Biali, M.D.

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  • , author of Silent Night

    Silent Night was Dutton’s second self-published book, a gritty thriller filled with themes of duplicity, murder and revenge that illustrates how easily life can spiral out of control when greed is the driving force.

    Top media interest:  UPBEAT Entertainment News Syndicate, NPR, Southern California Public Radio, SellingBooks.com, American Chronicle

    “…What can I say but thank you, thank you thank you. I have had the most wonderful time working with you. I had no idea how creative and resourceful you would be. I have had radio interviews across the country and articles printed in various publications. Your expertise was astounding and you not only showcased me to the American public but you helped me realize what made me different and how I could showcase myself…I feel like I am leaving friends and will certain be back when I am ready to publicize my next book…” Maureen Dutton

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  • Author of Mastering Positional Chess

    Written by a 14 year-old chess prodigy, this book reveals sophisticated strategies and unique chess moves.

    Top media interestSan Francisco Chronicle, San Joe Mercury-News, KTLA TV Los Angeles, KGO Radio San Francisco, and Chess Life Magazine.

    “I can readily say my campaign was conducted in the most professional manner, was extremely well organized, and the communications were excellent. My publicist always somehow managed to communicate all of the important information to us in a very timely fashion … It is this sense of professionalism, combined with the experience of Smith Publicity, personal connections they have, and the energy and effort of the employees which go far beyond the standard duties that make a successful company – and Smith Publicity definitely deserves the utmost praise.” Dr. Vladimir Naroditsky, father of Daniel Naroditsky

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  • Steve Repak, Author of "Dollars & Uncommon Sense"


    Most people are living paycheck to paycheck and the average credit card holder is $15,799 in debt. If you are like most people you could be one paycheck away from financial disaster. In DOLLARS & UNCOMMON SENSE, Certified Financial Planner™ and former US Army Sergeant Steve Repak outlines a strategy to change your misguided common sense ideas about money and learn to think like a true builder of wealth.

    "I am very thankful that I was recommended to use Smith Publicity to promote my book Dollars & Uncommon Sense. From the initial phone consultation, to the proposal and finally the execution of the plan, it couldn’t have gone any smoother."

    Top media coverage included interviews on The 700 Club and Fox & Friends, in addition to dozens of feature stories in magazines and newspapers.

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  • "Punished for Purpose," by Laurie Burns

    Punished for Purpose is a compelling true-life story of abuse, hardship and inspiration -- the vivid tale of an abused child turned prostitute who could only reconcile her tragic existence as punishment for sins committed in a past life.

    Media coverage included a multi-page feature story in PEOPLE Magazine, and appearances on Steve Harvey and Ricki Lake.

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  • , M.D.

    Author of Eat What You Love, Love What You Eat

    Dr. May’s book provides practical, realistic weight management techniques and addresses the all too common “yoyo dieting” syndrome. Her insights into improving your energy, outlook on food and overall well-being are delivered with humor and passion.

    Top media interest: ABC News, Chicago Tribune, Dallas Morning News, Washington Post and a total of 75+ confirmed articles and interviews.

    “My publicist worked very hard on my behalf and communicated regularly with me. She had great hook ideas and was open and responsive to my input. The client needs to do their part–such as preparation and availability–but they’ll do theirs!”
    Michelle May, M.D.

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  • Author of Built to Sell

    John’s book provides the steps to making a business sellable today, tomorrow or ten years from now.

    Top media interest: TIME (full page bylined article), The Wall Street Journal, INC (regular contributor), ABC News Now, CNN, Bloomberg News, Thomson Reuters About.com, Entrepreneur.com

    “Smith Publicity has far exceeded even the very high expectations I had when I hired them…look no further if you want the best—Smith Publicity is it.”
    John Warrillow

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  • Author of Retire in a Weekend!

    Losey’s book breaks down retirement advice to help readers plan for financially secure and happy future.

    Top media interest: Wall Street Journal, ABC News Now, Fox Business, CNN, Businessweek, Kiplinger’s, the CBS Evening News, Oprah and Friends and hundreds of radio interviews, magazine articles and blogposts.

    “My relationship with Smith Publicity is at the core of my marketing machine…it has resulted in a 99% client retention rate, new clients, speaking opportunities, and more press. Looking forward to another great year!
    Bill Losey

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  • Author of Boot Camp for the Broken-Hearted: How to Survive (and be Happy) in the Jungle of Love

    In three simple phases, Valerian’s book empowers people to let go of their pasts and bring themselves spiritually and mentally into the present. She also stresses positive, productive, and life-changing communication techniques.

    Top media interest: Tyra Banks Show, Boston Globe, Divorce Magazine, and over 25 radio interviews.

    “Smith Publicity helped me to get my name out there. I am so pleased with their efforts in securing publicity for me and my book that I re-signed with them for two additional contract terms! The return on my investment has been worth it. I highly recommend this firm.” Audrey Valeriani

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  • , author of Ghosts of Guantanamo Bay

    Jones’ novel is a story about a marine and his wife who arrive in Guantanamo Bay for a two-year tour of duty unaware that they’ll soon uncover over forty years of the island’s best kept secrets.

    Top media interest: BookPleasures.com, WJZ-TV, Frommers, Boston Globe, Pittsburg Post-Gazette, AOL.com, Cuba Absolutely, Better Homes & Gardens, Health Beat of America, Solider of Fortune Magazine

    “Smith Publicity is a firm committed to customer satisfaction and immediate results. Although my budget was small, they worked with me to design an exciting campaign for my book that would grab the biggest audience in the shortest amount of time. They secured book reviews, radio interviews and television appearances in a matter of weeks, all the while, making me feel as if I were their only customer. I highly recommend this firm…” K.R. Jones

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  • author of Seven Days from Darwin

    Top media interest: Los Angeles Times, Miami Herald, Catholic Digest, and U.S. Catholic.

    "Initially I tried publicizing on my own, with exceptionally poor results. I sent out a dozen press releases to small market and local media and didn’t get so much as an acknowledgement. Smith Publicity was able to quickly generate coverage in venues where I had initially failed to receive any, and their nationwide list of contacts led to radio, magazine, newspaper and TV opportunities/appearances that I never would have gotten without them. Thanks Smith Publicity!”
    John Buckland

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  • The American Sandbox Dictionary of Children's Mispronounced English
    by
    Published by Reedy Press

    Charming, funny book spotlighting the wonderfully mispronounced words by children.

    Top media interest: NPR's “The Faith Middleton Show,” San Diego Family, Big Apple Parent, Sacramento Parent, and Time Out Chicago

    "We have worked with Smith on several projects and have found their staff organized in planning campaigns and effective in implementing them. The people at Smith are friendly, knowledgeable, and conscientious. I would recommend the company to other publishers."
    Josh Stevens
    Reedy Press

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  • Author of Golf Sonnets

    Golf Sonnets, James Long Hale’s first poetry book, is a delightful collection of humorous sonnets and illustrations about the game of golf, deigned to fit   golf bag and guaranteed to keep you smiling from tee to green.

    Top media interest: Golf Magazine, Golf Digest, ESPN, Gulfscapes, Newsday, Wall Street Journal, ESPN.com, The Green Magazine

    “If you are thinking of hiring Smith Publicity, brace yourself: clear your calendar, free up your land line, and check your e-mail daily. These folks mean business, and you will get your money’s worth only if you are willing to work as diligently as they do in your behalf.” James Long Hale

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  • Author of About Jenga: The Remarkable Business of Creating a Game that Became a Household Name

    The inventor of Jenga, of one of the most popular games in the world, Scott’s book explores her entrepreneurial adventure. Smith Publicity implemented a U.K. campaign for About Jenga.

    Top media interest: Six interviews on the BBC broadcast network, including international shows such BBC World Business Daily and News Talk Radio Ireland.

    “With his extensive publishing experience, and his pleasant, professional approach, my Smith Publicity publicist has opened doors for me that I suspect would otherwise have remained firmly shut to an author attempting to publicise her first book.” Leslie Scott

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  • Author of The Inspiration Factor

    Terry’s book shows businesspeople how to inspire—not just motivate—others by tapping into their dreams and tying them to corporate goals.

    Top media interest: BusinessWeek, The Globe and Mail, Forbes, USA Today, Dow Jones, Associated Press, CNN, CNBC’s Power Lunch, FoxBusiness.com

    “I consider my investment in Smith Publicity as an investment into building my personal brand that will yield fantastic returns for a long time to come.”
    Terry Barber

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  • "Places I Remember: My Time With the Beatles"
    By Henry Grossman

    Places I Remember: My Time With The Beatles, by photographer Henry Grossman. Best known for his classic contributions to publications such as Time and LIFE, most are unaware of Grossman's long and productive relationship with the Beatles during the 1960s. For over four decades, the vast majority of his Beatles archive (which tops a staggering 6,000 photographs) has been tucked away, awaiting rediscovery. Now, for the first time ever, over 1,000 of these images — most of which have never been published — are finally being made available in Places I Remember. The collection is unprecedented in its scope and intimacy.

    Top media coverage included a  feature story in People magazine, CBS This Morning, Los Angeles Times.

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  • Author of Selling to the C-Suite
    (McGraw-Hill)

    Read’s book showcases how executives get involved in the corporate buying cycle, and what salespeople need to do to become trusted advisors at that level.

    Top media interest: Forbes, CNBC, MSNBC, USA Today, The Small Business Advocate, Selling Power, Leadership Excellence, Investor’s Business Daily, UK Business News, and Brilliant Results (Cover).

    “Smith Publicity knows this game…I’m confident ‘The Smith Effect’ was a factor in nearly half a million dollars of new business.”
    Nic Read

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