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Category Archives: Articles

How to Use Video to Build Your Author Platform

[caption id="attachment_5026" align="aligncenter" width="604"] When marketers include video, the click-through rate increases three-fold, some research shows.[/caption] By Kathy Berardi, Video Producer, Red Clip Video As an author or sought-after consultant, you’ve likely considered adding video into your marketing mix. Not only can it elevate your brand’s visibility, it can also have a high return on…
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Self-Publishing has its Plusses But…

by Erin Entrada Kelly You’re a writer at the right time. Your world is rich with options, and you’re standing at the gate, deciding which path to take. Should you self-publish? Try for an agent and go traditional? Submit to a small, indie press? The publishing industry has changed, and so have your choices. No…
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Seven Myths of Book Publicity

by Dan Smith There are many misconceptions about book publicity and book marketing; some are from a lack of knowledge and understanding, and some from outdated advice that no longer apply to today's market. Here are a few common myths I see in the current publishing and book marketing landscape: 1) Radio interviews don't sell…
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Tips for author websites

As publicists, we see a huge value of an author website/blog. It serves as central hub where media, reviewers, fans can learn more about an author, book, expertise, blog, social media, events, etc. and hopefully become a place where they will be encouraged to return to build a long term relationship. Here are some items…
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4 Outdated Book Promotion Strategies

This article originally appeared as a guest post on the BookBub Partners Blog. by Sandra Poirier Smith for BookBub.com The book publishing industry has experienced dramatic changes in the past couple decades. Previously, a few gatekeepers at major publishing houses determined what was worthy of publication. But the digital revolution democratized publishing, spawning the explosion…
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Monetizing Your Writing: Making Money Doing What You Love

By Karan Lodha, Director of Freelance Operations at Scripted Writing for a living is both a blessing and a curse. On the one hand, being a writer is one of the most fulfilling professions in the world. Every day, you get to flex your creative muscles and express your voice and personality. Yet, there is…
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The Power of Byline Articles for Fiction and Non-Fiction Book Marketing

By Sandra Poirier Smith Whether working on your own or with a publicist, a byline article is an excellent book marketing tool to help build or continue to build your expertise, credibility, and brand. What is a Byline Article? A byline article is about 700-900 words and filled with actionable items, ideas, how-to, case studies,…
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Author Social Media: Getting Started Tips

While there are volumes of information on social media marketing and specific advice for authors. Here are the top five pieces of advice for authors on social media: Starting Up: start small, get on one or two platforms and build from there. It’s best to have a solid presence on one or two before building…
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Why Authors Should Learn to Love #Twitter

By Brittney Karpovich, Marketing/Social Media Strategist, Smith Publicity Social media is an ever-evolving form of marketing. It seems like every day new information circulates on the Internet about which social media platform is best for authors. Although there is a great debate about where authors should spend their time online, I believe Twitter has become…
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