After an author spends time and money to write and produce a book, a smart investment is to prepare for any media opportunity by investing in author-specific media relations training, tailored to the author’s book. A new author may have to handle guest appearances on television shows, radio stations, interviews for magazines, and newspapers, and [...]

by Dan Smith Competitive doesn’t begin to describe today’s book publicity market. The booming print-on- demand and self-publishing industries, coupled with mainstream publishers, has flooded the market with thousands of new releases each month. “The LA Times receives 600 to 700 books for review each week,” reports Steve Wasserman, book review editor (http://parapublishing.com/sites/para/resources/statistics.cfm). With an [...]

Even the most introverted author must get out and promote in order to sell books. Traditionally, authors use promotional methods such as feature stories in magazines and newspapers, interviews on radio shows, and appearances on TV. The more an author is in front of the public, the more likely his or her book will stand [...]