Competitive doesn’t begin to describe today’s book publicity market. The booming print-on- demand and self-publishing industries, coupled with mainstream publishers, has flooded the market with thousands of new releases each month. “The LA Times receives 600 to 700 books for review each week,” reports Steve Wasserman, book review editor (http://parapublishing.com/sites/para/resources/statistics.cfm). With an infinite...
Category Archives: General Articles
No matter what you're marketing, two things remain true: it's important to market through mixed media, rather than depending on one single tactic; and you have to be consistent. When marketing the first book you've published, you aren't likely to already have an established following of readers -- now is the time to build one...Read more
I never criticize other book marketing agency competitors, but in this case I’m going to, because the “competitor” really isn’t one at all. I’ll get right to the point: Late last year, a publicity “agency” I had never heard of reared its ugly head. The Albee Agency, as it calls itself, headed by a...Read more
Love is in the air and every book publicist worth their wannabe-rolodex is finding unique ways to romance readers and the media. Holidays can provide authors with fun, timely ways to get their book into the spotlight and boost sales for people looking to buy gifts. Even if romance isn’t at the heart of your...Read more
After an author spends time and money to write and produce a book, a smart investment is to prepare for any media opportunity by investing in author-specific media relations training, tailored to the author’s book. A new author may have to handle guest appearances on television shows, radio stations, interviews for magazines, and newspapers,...Read more
Even the most introverted author must get out and promote in order to sell books. Traditionally, authors use promotional methods such as feature stories in magazines and newspapers, interviews on radio shows, and appearances on TV. The more an author is in front of the public, the more likely his or her book will stand...Read more