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Category Archives: Author Resources

How authors and book cover designers work together

We got to talk to Matt Sternbergh, author of "The Blinds," and Sara Wood, Ecco Books Associate Art Director, about the process they went through to collaborate on the book cover. Wood explains that the book's editor acts as a go-between for the author and their ideas for the book cover and the designer who will obviously…
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It’s TV Time! Prepping For a National TV Interview

by Marissa Eigenbrood, Director of Operations and Business Development Associate Whether it’s Ellen, Dr. Oz, Today or GMA, most authors dream of having their moment on the small screen. National television interviews can be a wonderful book publicity opportunity to build awareness for an author or expert. I recently had the opportunity to accompany a…
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Happy Endings for Authors—How to Make Your Publishing Contract Work For You

by Denise Gibbon, Publishing Consultant and Attorney at Law, Above the Dotted Line Though most authors would laugh at the thought, a story and a publishing contract have a lot in common. Just as a story includes fictional or true-life characters, setting, plot and conflict, a contract has all the same elements. In the legal world, we disguise…
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What book clubs read – insight and analytics from BookBrowse

Book clubs can be an integral part of your book marketing plan, providing valuable word of mouth book publicity. BookBrowse is a community for book clubs and book lovers which researches who is reading what. Statistically speaking, 70% of clubs read fiction most of the time. However, it is too simplistic to assume (as some…
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3 WAYS to get Traditional Publishers Vying for Your Self-Published Book

by Erin Entrada Kelly, Book Publicist, Smith Publicity A recent article in Publishers Weekly noted that 47 percent of publishers acquired self-published titles in the past year. That number jumps to 60 percent for general trade publishers. What does this mean for writers who want to get picked up by one of the traditional houses?…
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Tips for author websites

As publicists, we see a huge value of an author website/blog. It serves as central hub where media, reviewers, fans can learn more about an author, book, expertise, blog, social media, events, etc. and hopefully become a place where they will be encouraged to return to build a long term relationship. Here are some items…
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The Power of Byline Articles for Fiction and Non-Fiction Book Marketing

By Sandra Poirier Smith Whether working on your own or with a publicist, a byline article is an excellent book marketing tool to help build or continue to build your expertise, credibility, and brand. What is a Byline Article? A byline article is about 700-900 words and filled with actionable items, ideas, how-to, case studies,…
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The Importance of Author Promotion in Book Marketing

If you've recently published a book, then you've probably spent hours surfing the web for the best book promotion techniques. While creating a distinctive cover and generating book reviews are positive strategies, marketing your book goes well beyond that. There are nearly 1 million books published every year in America alone, so what can you…
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WHY SUMMER IS ACTUALLY A GOOD TIME TO START A BOOK PUBLICITY CAMPAIGN

by Dan Smith, CEO, Smith Publicity Summer. Our favorite time of year, and also the one time of year some publicists will tell you is not a good time to start a book marketing campaign. You might also hear than starting a campaign after Thanksgiving is bad, or that a mid-Spring publicity launch won't work,…
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