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Category Archives: Blog Posts

Smith Publicity Sports Book PR Division Off to Quick Start

Smith Publicity's sports book PR division, Press Box Publicity, is rolling long, with multiple new titles and projects under promotion. Some of the recent book marketing campaigns underway include PLAY ON: The New Science of Elite Performance, by Jeff Bercovici (Houghton Mifflin Harcourt) A Season in the Sun: The Rise of Mickey Mantle, by Randy Roberts…
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UPROXX Publishes Adam Rifenberick’s Review of “A Season in the Sun”

The popular entertainment and pop culture site UPROXX  published a book review written by Smith Publicity's sports PR guru and sports book publicist extraordinaire Adam Rifenberick.  Adam reviewed the new book,  A Season in the Sun: The Rise of Mickey Mantle, (Basic Books)  by Randy Roberts and Johnny Smith, which examines a key year in the…
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Robots Flipping Burgers and Running Bookstores?

You might have heard about “Flippy” the burger flipping robot. Now, robots have begun a potential invasion into the publishing industry. A bookstore in China has opened, with no employees – but a robot. Amazingly, because customers must register through their WeChat accounts, giving the store access to purchasing information, the robot staffer can offer "precise…
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6 Tips for Marketing Children’s Books

Every book genre is unique, not just in content, but also when it comes to book publicity and promotion. Children’s books, in particular, require a different set of tactics than other books when it comes to book promotion. Children’s books have a very different target market, because children can’t buy books … but parents, teachers…
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How to fix your broken book pitch

The first step on the path to becoming a bestselling author is not word 1, chapter 1. It’s a compelling pitch. Tragically, I awoke from my coma to find I was now a single mother of six children. My husband had completely abandoned us. WRONG! You need to SELL your book before you write your…
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Preparing for Your Self-Publishing Adventure

The best way to enter into self-publishing is to treat like a business; as a second career. Just as you wouldn't start a business without a plan, you need a solid one as you prepare to release your book. While book marketing is always crucial, there are other very important elements of your “self-publishing business…
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Organizing your own book launch event

  Marketing Manager Andrea Kiliany Thatcher recently shared some tips with BlossomsWriting on planning your own book launch. For the full article How to Create a PR Plan for Your Self-Published Book click here. Throw a Book Party—or Two Andrea Kiliany Thatcher is a book publicist at Smith Publicity, an independently published author, and a bookseller.…
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You’ve made a book trailer – now what do you do with it?

Book trailers can be a fantastic marketing tool to showcase your book. They are most popular for genre fiction such as romance, historical fiction, young adult fiction, thrillers and mysteries, fantasy and sci-fi or books that contain a visual element like photography or coffee table books. But they can be a useful tool or piece…
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