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Category Archives: Book Marketing Tips

How to write a great galley letter

by Mike Onorato, Executive Director of Publicity, originally posted on the IngramSpark blog Galleys (or ARCs) continue to be a vital step in the book marketing process, which can help garner reviews which make or break a book. As important as galleys are, the accompanying galley letter is equally important. Knowing how to construct a letter that helps…
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PODCAST: Angela Maria Spring talks pop up bookstores, stocking diverse writers, and advice for authors from her time as a manager at Politics & Prose

In this exciting episode we speak to Angela Marie Spring, founder and owner of Duende District, a mobile bookstore focused on reaching Hispanic, black, immigrant and other communities of color throughout D.C.-Maryland-Virginia area.  We talk about stocking diverse writers, how an author or brick and mortar bookstore could benefit from a pop up shop or…
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Bookbaby shares how to make the most out of a professional book review

This post by Patricia Moosbrugger of BlueInk Review first appeared on the Bookbaby blog. Professional reviews from trusted sources command credibility from the outset and can be used in ways consumer reviews cannot. Here are eight ways to make the most of a professional book review. Let’s face it, all book reviews are not created equal. You…
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VIDEO: Author photos – do I need a headshot?

I'm a writer, why do I need a headshot!? We hear comments like this a lot. As photographer Dave Pidgeon will explain, an author photo can be a very important communication tool about your brand. Watch the video below to find out how an author photo can fit into your book marketing and book publicity…
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VIDEO: Promoting your memoir

[embed]https://youtu.be/Knai7hG9j6I[/embed] Girl Walks Out of a Bar: A Memoir author Lisa Smith shares some of the unique challenges and rewards of marketing a memoir. We caught up with her at Hippocampus Magazine's Hippocamp17 creative nonfiction conference in Lancaster, PA, where she gave a reading and was part of the debut author panel.
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VIDEO: How to get your YA book featured on EpicReads

[embed]https://www.youtube.com/watch?v=CdQ9xbSVifc[/embed] We caught up with Bess Braswell from HarperTeen about how authors can get their books on Harper's "publisher agnostic" YA book blog EpicReads! Getting reviews and features on sites like EpicReads can help make or break a book publicityEi campaign.
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Dan Smith gives IngramSpark authors tips on landing TV and radio interviews and more

Smith Publicity Founder and CEO Dan Smith has penned a piece entitled Inside Secrets of Book Publicity for Indie Authors for IngramSpark.  Smith speaks to book publicity topics like Landing Radio and TV Interviews ("Forget about your book.") and personalizing your messaging ("You dramatically increase your chances of getting a response.") IngramSpark's mission is to help…
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Interview with Jim Cox: Founder and Editor of the Midwest Book Review

By Shelby Londyn-Heath, republished with permission from the Midwest Book Review Q. Jim, you started Midwest Book Review in 1976. That is over forty years ago. Why do you think Midwest Book Review has been so successful? A. The three key elements to the success of the Midwest Book Review are: We always provide authors…
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