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Category Archives: Book Marketing Tips

You’ve made a book trailer – now what do you do with it?

Book trailers can be a fantastic marketing tool to showcase your book. They are most popular for genre fiction such as romance, historical fiction, young adult fiction, thrillers and mysteries, fantasy and sci-fi or books that contain a visual element like photography or coffee table books. But they can be a useful tool or piece…
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Setting goals to grow your author brand

Most authors have goals they want to reach. These could be pie-in-the-sky New York Times Bestseller, couch of the Tonight Show type goals. Or they could be more modest goals to finish your manuscript, secure an agent, sign a publishing contract or sell a certain number of copies. But are you taking consistent action to…
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Self-Promotion Advice for Authors

Self-promotion, for most authors, is a daunting proposition. It can be a cringe-worthy endeavor fraught with fears of embarrassment, ego-deflation and just-plain awkward moments. Telling people how great your book is just doesn’t come naturally for many people. Traditional wisdom is to let others say how good you are, or when it comes to book marketing,…
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How to write a great galley letter

by Mike Onorato, Executive Director of Publicity, originally posted on the IngramSpark blog Galleys (or ARCs) continue to be a vital step in the book marketing process, which can help garner reviews which make or break a book. As important as galleys are, the accompanying galley letter is equally important. Knowing how to construct a letter that helps…
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PODCAST: Angela Maria Spring talks pop up bookstores, stocking diverse writers, and advice for authors from her time as a manager at Politics & Prose

In this exciting episode we speak to Angela Marie Spring, founder and owner of Duende District, a mobile bookstore focused on reaching Hispanic, black, immigrant and other communities of color throughout D.C.-Maryland-Virginia area.  We talk about stocking diverse writers, how an author or brick and mortar bookstore could benefit from a pop up shop or…
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Bookbaby shares how to make the most out of a professional book review

This post by Patricia Moosbrugger of BlueInk Review first appeared on the Bookbaby blog. Professional reviews from trusted sources command credibility from the outset and can be used in ways consumer reviews cannot. Here are eight ways to make the most of a professional book review. Let’s face it, all book reviews are not created equal. You…
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VIDEO: Author photos – do I need a headshot?

I'm a writer, why do I need a headshot!? We hear comments like this a lot. As photographer Dave Pidgeon will explain, an author photo can be a very important communication tool about your brand. Watch the video below to find out how an author photo can fit into your book marketing and book publicity…
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VIDEO: Promoting your memoir

[embed]https://youtu.be/Knai7hG9j6I[/embed] Girl Walks Out of a Bar: A Memoir author Lisa Smith shares some of the unique challenges and rewards of marketing a memoir. We caught up with her at Hippocampus Magazine's Hippocamp17 creative nonfiction conference in Lancaster, PA, where she gave a reading and was part of the debut author panel.
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