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Category Archives: Book Sales

What is a bestseller anymore? And does it do anything for sales?

There’s been a lot of talk this year about bestseller lists. From gaming the New York Times best-seller list to the same venerable institution cutting 10 categories from its lists and how Amazon ranks its bestsellers, it's a lot for an author to monitor and digest. But... what do bestseller lists even mean anymore? How…
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How to get your book into your local bookstore

by Kit Little, New Atlantic Independent Booksellers Association staffer and Marketing Director Towne Book Center & Café in Collegeville, PA Congratulations on your book! Now, how do you get it into your local bookstore… One of the wonderful things about our current literary atmosphere is that independent publishers and authors have opportunities they have never…
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Bookstores see 2.5% increase in sales in 2016

by Andrea Kiliany Thatcher Despite what some saw as a worrisome holiday season, Publisher's Weekly reports that "bookstore sales in 2016 rose 2.5% over 2015, according to preliminary estimates released Wednesday morning by the U.S. Census Bureau." This news is particularly significant when you consider that the improvement came in a book environment that, with the…
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Determining the Retail Price for a Printed Book

At Dog Ear Publishing, determining the retail price of a book is a routine task. There are various factors we consider when advising authors on setting a retail price. First, what type of genre does your book fall into—non-fiction, fiction, children’s, juvenile, self-help or something else? Some genres allow for higher retail prices or have…
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Digital Age Authorship: 2014’s Four Best Ways to Market your Book

No matter what you're marketing, two things remain true: it's important to market through mixed media, rather than depending on one single tactic; and you have to be consistent. When marketing the first book you've published, you aren't likely to already have an established following of readers -- now is the time to build one…
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What Exactly Makes a Best Seller?

Kate Knapp, Smith Publicity Director of Publicity Services, offers surprising answers to this often asked question According to Merriam-Webster, a best seller is an article (as a book) whose sales are among the highest of its class. Often, best sellers are broken into categories based on genre (non-fiction, fiction, cookbooks, business). The most recognized best…
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The Right Book Cover: Converting Browsers to Buyers

As the time arrives to cross the T's and dot the I's on your book manuscript, a flurry of tasks are likely to come your way. Final proofreading? Check. Book layout? Yes, if you’re self-publishing. Publicity? Absolutely. But don’t forget about cover design. It’s one of the most important aspects of your book if you want it…
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What Book Format Do Media Contacts Prefer: Print Or E-books?

I asked our team of publicists what types of books media contacts prefer, print or e-book. The answer is—it depends. Every day in our book marketing and pitching efforts, Smith Publicity publicists contact book reviewers, bloggers, book interest media, magazine and newspaper editors, television and radio producers and freelancers covering a wide range of topics.…
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