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Category Archives: Business Book Marketing

Branding expert Deb Gabor calls out Smith Publicity for Book in a Box

Independent Publishing mavericks Book in a Box recently featured one of their most successful authors Deb Gabor on their blog. You can read "How Deb Gabor Became the Media’s Go-To Expert on Branding" here. And who does Gabor credit with some of her book marketing campaign's success? Smith Publicity! "The first step was to hire a…
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Leadership Expert Dennis C. Miller featured on Inc.

Author and leadership expert Dennis C. Miller recently spoke to Inc. about how to offset the emotional and financial costs of depression in the workplace. Writer Marla Tabaka said "Dennis C. Miller has inspired thousands of executives with his honest account of his early years of depression and how he transformed his life from one…
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Working With the Emotional Investor featured on Forbes

Authors Chris White, CFA, a wealth manager of 25 years and a senior portfolio manager at Hemenway Trust Company LLC and co-author Richard Koonce recently spoke to Forbes about how emotional triggers can influence investment decisions. They were interviewed about their book Working with the Emotional Investor: Financial Psychology for Wealth Managers. Read the full article here.…
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8 Proven Methods to Market Your Business Book

Today, there are approximately 2,536,993 business books listed on Amazon.com. And thousands of more business books are published each year. So, with all the business books out there, how can yours stand up to the competition? The answer lies in the right book marketing techniques. Most business authors publish books to establish themselves as an…
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Digital Age Authorship: 2014’s Four Best Ways to Market your Book

No matter what you're marketing, two things remain true: it's important to market through mixed media, rather than depending on one single tactic; and you have to be consistent. When marketing the first book you've published, you aren't likely to already have an established following of readers -- now is the time to build one…
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How Building a Loyal Following on Social Media Can Help to Market a Book

A loyal social media following can be integral to marketing your book.  The trick is to get followers, engage them, and increase their interest levels in your book.  If you do it correctly, they will share your work with all their friends. Many authors often forget that readers want to build lasting relationships with authors.…
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What Exactly is Book Publicity and Do Authors Really Need it?

But what is book publicity? How is it performed? Do all authors need it? Book publicity is not an exact science, but it is a crucial promotional art form that every author needs to understand. What Is Book Publicity? Unlike sales and marketing, publicity is more nuanced. When you see authors on a talk show,…
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The Seven Deadly Sins of Book Marketing – UPDATED!

The competition for book publicity is fierce! More books than ever are being published, which means more authors than ever are reaching out to the media to get on radio and TV and in newspapers and magazines. In the self-publishing arena alone, the number of self-published books produced annually in the U.S. has nearly tripled,…
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Why Media Coverage is Essential to Author Marketing

There are various ways to implement an author marketing program, especially now with the wonders of the Internet and social media, etc. Blog reviews can start the launch of a book to bestseller status. Endorsements on Facebook from well-known people can spark huge sales. Blog tours are becoming more popular. For e-books, special programs from…
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