GET STARTED!

Category Archives: Business Book Promotion

Why Media Coverage is Essential to Author Marketing

There are various ways to implement an author marketing program, especially now with the wonders of the Internet and social media, etc. Blog reviews can start the launch of a book to bestseller status. Endorsements on Facebook from well-known people can spark huge sales. Blog tours are becoming more popular. For e-books, special programs from…
Read more

Pro vs Solo: How much can authors really do on their own?

The rise in available resources for authors has absolutely revolutionized the publishing industry over the past five years. Rather than turning to self-publishing as a last resort, authors are now choosing the DIY approach for the freedom and flexibility it allows. But those new to publishing may quickly find that writing the book was actually…
Read more

5 New Years Resolutions for Better Book Marketing

Many people tend to procrastinate when it comes to book marketing. As we move into 2013, the book industry is predicted to become even more competitive. Here are five resolutions you can make this year that will lead you to more success in your book marketing efforts. I will consistently market my book through my…
Read more

4 Useful Book Promotion Tips

You’ve written a book, and you want to sell it. Thousands of others are in the same position, so how do you get noticed among all the competition? Smith Publicity offers you these five book promotion tips. Media exposure Successful book promotion should always include as much media exposure as possible. Fortunately there are plenty…
Read more

Finishing That Book Over the Holidays? Time to Think About Book Marketing

If you plan on finishing a book over the upcoming holidays, you should also spend some time considering book marketing. By incorporating a solid book-marketing program, your book has a chance at success in the highly competitive bookselling industry. Whether you want to self-publish or pursue traditional publishing, a well-planned book marketing campaign is essential.…
Read more

5 Top Tips for a Powerful Book Press Release

I often tell authors that I work with that writing a press release like writing poetry. Every word must be precisely placed and have a purpose. Take your time and do several drafts (just like you hopefully did with your book). A press release is too important to be done quickly or half-heartedly. Here are…
Read more

The Other Side of Publicity: 5 Ways to Maximize Your Campaign

A huge part of being a good publicist is being able to form a partnership with our clients – we rely on them as much as they rely on us. From helping with bylines to scheduling interviews, we like keeping our authors involved in the publicity process. Of course, publicists can’t report every detail or…
Read more