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Category Archives: e-Books

Advances in the Way the World Reads for 2014

As e-Book sales have flattened as a new year begins, new approaches to book access may change the way that we read, and increase how much we read. With The Book Industry Study Group’s latest report showing that e-Book sales have flattened out at 30 percent of units sold in 2013, the new year story…
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Cyber Monday – Make Your Book Jump off the (Virtual) Shelves!

It’s the most wonderful time of the year to reach consumers. Everyone is buzzing about the holiday season and what do people do during the holiday season? Buy. Consumers will spend more money from now until Christmas than any other time of the year. As an author why not capitalize on readers buying sprees? Using…
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What Book Format Do Media Contacts Prefer: Print Or E-books?

I asked our team of publicists what types of books media contacts prefer, print or e-book. The answer is—it depends. Every day in our book marketing and pitching efforts, Smith Publicity publicists contact book reviewers, bloggers, book interest media, magazine and newspaper editors, television and radio producers and freelancers covering a wide range of topics.…
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2013 Publishing Predictions: E-Books, E-Book Marketing … and More

While Smashwords' Mark Coker’s 2013 book publishing predictions have been widely disseminated, there are a number of other predictions by leading authorities in the book publishing world that will have a profound effect on e-Book marketing and authors. It is clear from many experts that e-Book unit sales will likely level off to varying degrees…
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E-Book marketing with Book Reviews

Fact: You're going to have to create a buzz for your e-book in order to start generating book sales. The wild success stories of e-book marketing and huge sales all started with word-of-mouth. In a multi-layered e-book marketing approach to generate word-of-mouth awareness and book sales, you can incorporate social media marketing, traditional publicity, newsletters,…
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E-Book Marketing Tips for Gaining More Readers

There’s no doubt about it, e-books are gaining in popularity because of their convenience, easy access and in most cases, lower prices. But authors shouldn’t just jump into this market without understanding and preparation. When doing e-book marketing, you need to know what works and what doesn’t. Today we’ll look at how a website and…
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Sync Your Teeth Into a Good Book: The Facts Behind the Rise of E-Books

During the holiday season of 2011, retailers witnessed a spike in the purchases of e-readers and tablets, such as the Kindle, iPad, and Nook. Since then approximately one fifth (21%) of adults in the US have admitted to reading at least one e-book in the past year, a significant increase over last year’s 17%. Obviously,…
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