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Category Archives: “Power Publicity Tips” Newsletters

Power Book Publicity Tips July 2015

Tips For Building a Loyal Following on Social Media to Help Market Your Book By Brittney Karpovich, Social Media Expert Smith Publicity Social media can be a great way to bring attention to your book and author brand, and is now an integral part of most authors’ marketing plans. The goal is to attract and…
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Power Book Publicity Tips Newsletter June 2015

The Power of Byline Articles for Fiction and Non-Fiction Book Marketing By Sandra Poirier Smith Whether working on your own or with a publicist, a byline article is an excellent book marketing tool to help build or continue to build your expertise, credibility, and brand. What is a Byline Article? A byline article is about…
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Power Book Publicity Tips Newsletter May 2015

Why Authors Should Learn to Love #Twitter By Brittney Karpovich, Marketing/Social Media Strategist, Smith Publicity Social media is an ever-evolving form of marketing. It seems like every day new information circulates on the Internet about which social media platform is best for authors. Although there is a great debate about where authors should spend their…
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Power Book Publicity Tips Newsletter April 2015

In this issue: Book Publicity Glossary of Terms, Part One by Dan Smith The book marketing industry has its own jargon, and too often we don’t slow down enough to fully explain what it all means. Like most industries, we use lots of inside terms to succinctly describe and communicate what it is we do.…
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March 2015 Power Book Publicity Tips Newsletter

In this issue: Must Haves for Every Author Website: Plus…7 Tips for Creating Author Website Content by Sandra Poirier Smith, President of Smith Publicity As book publicists, we see huge value in an author’s website/blog. It serves as central hub where media, reviewers, and fans go to learn more about an author, his or her book, expertise,…
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February 2015 Power Book Publicity Tips Newsletter

In this issue: Judging a Book By Its Cover   Check List: What Book Publicists—and Media—Want to See on the Outside of a Book by Sandra Poirier Smith, President of Smith Publicity Each week, Smith Publicity receives more than 100 inquiries from authors and publishers looking for our help, support, and ideas on how to get…
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Power Book Publicity Tips January 2015 Newsletter

In this issue: How to Keep Blogging Simple—5 Tips for Authors by Cari Bennette, freelance writer, content editor for JetWriters It’s hard to know when to stop sometimes, isn’t it? Over the last few years, it’s been drilled into our heads that we must deliver outstanding content to be a successful blogger. If we don’t,…
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POWER BOOK PUBLICITY TIPS DECEMBER 2014

​Book Discoverability: The 5 Biggest Mistakes Authors Make on Amazon As we head into the holiday season, it’s essential to maximize your book’s presence on Amazon. With hundreds of thousands of competitive titles for potential buyers to sift through, it’s important to make sure you’re not making basic mistakes that can impact your book’s success!…
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POWER BOOK PUBLICITY TIPS NOVEMBER 2014

Does Every Book Need an ISBN?  ISBNs: Their Purpose, How the Industry Uses Them, and FAQs Laura Dawson, Bowker, the US ISBN Registration Agency  The International Standard Book Number (ISBN) system was invented in the 1960s, when British bookseller W. H. Smith began computerizing its distribution system. It became an ISO standard in 1970, and now the ISBN forms…
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Power Book Publicity Tips October 2014

Five Tips on Evaluating Publishing Options, Tanya Hall Using a Book to Build a Brand, Sandra Poirier Smith Exclusive Offer from Publishers Weekly New Service Announcement  Smith Publicity’s 2nd Book Marketing Scholarship for Persuasive Writing (more…)
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