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Category Archives: Social Media for Authors

BookTube – just for entertainment or influential book discovery platform?

By Hope Holroyd, Publicity Assistant YouTube offers content which entertains thousands of people every day. From reaction videos, product reviews to cat videos, there’s nothing you can’t find on this video sharing platform. An interesting development for the book universe has been the introduction of BookTube, which includes a small community of YouTubers who make videos…
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How to Hold a Social Media Contest

Running a social media contest can help you expand your audience, engage with readers (and could-be-readers), and get your name and brand featured more prominently online. If you know the right steps to take to get your contest up and running, it's easier than you might think to execute successfully. 1. Set and Understand Your Goals…
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How to Use Video to Build Your Author Platform

[caption id="attachment_5026" align="aligncenter" width="604"] When marketers include video, the click-through rate increases three-fold, some research shows.[/caption] By Kathy Berardi, Video Producer, Red Clip Video As an author or sought-after consultant, you’ve likely considered adding video into your marketing mix. Not only can it elevate your brand’s visibility, it can also have a high return on…
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Author Social Media: Getting Started Tips

While there are volumes of information on social media marketing and specific advice for authors. Here are the top five pieces of advice for authors on social media: Starting Up: start small, get on one or two platforms and build from there. It’s best to have a solid presence on one or two before building…
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Why Authors Should Learn to Love #Twitter

By Brittney Karpovich, Marketing/Social Media Strategist, Smith Publicity Social media is an ever-evolving form of marketing. It seems like every day new information circulates on the Internet about which social media platform is best for authors. Although there is a great debate about where authors should spend their time online, I believe Twitter has become…
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Marketing Your Book on Goodreads

By Cynthia Shannon Goodreads Author Marketing Coordinator “Go where the readers are” is the standard advice for authors contemplating how to best market their books. With more than 30 million members, Goodreads is the world’s largest community of readers. Even better, Goodreads’ mission is to help readers find and share books they love. For authors,…
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Using Social Media to Promote Your Book and Author Brand

If you are not very computer-savvy, social media marketing can seem daunting and often hard to comprehend. But it doesn’t have to be! Social media should be a fun, stress-free way to promote your book and author brand. Using these three tips, you can begin your social media journey today! 1. Remember it takes time…
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Digital Age Authorship: 2014’s Four Best Ways to Market your Book

No matter what you're marketing, two things remain true: it's important to market through mixed media, rather than depending on one single tactic; and you have to be consistent. When marketing the first book you've published, you aren't likely to already have an established following of readers -- now is the time to build one…
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What is Google+? Author’s Beginner Guide to Google’s Social Media Platform

Google+ is the world’s second largest social media site with roughly 235 million users. The social media site is linked to your Google account and customizable for personal use as well as professional work. Like Facebook friends and Twitter followers, Google+ allows you to connect with people by adding them to “Your Circles.” Users design…
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Authors: Jump-Start Your Social Media with Twitter

With 2014 just beginning, now is a great time to begin using social media or to improve the social media platforms you already have. Twitter continues to become more popular. It has become THE place to connect with others of similar interests and share your thoughts. As an author, effective use of Twitter can be…
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