Children’s Book Marketing and Publicity

From a publicity perspective, the ideal children’s books have universal, newsworthy themes written by authors with an expertise in the topics explored in the book.

We create press material about the author and book and pitch to media specializing in children’s, parenting, family, grandparent, and education interest, plus other topics relevant to the project and author’s background. We also provide publicity support for events or signings an author has scheduled. Book marketing campaigns for children’s books must be focused on media that caters to the buyers of these books–parents, guardians, etc., since most children do not buy books!

Our media reach includes print (magazine and newspaper), broadcast (television and radio) and online outlets in the author’s geographic markets as well as the United States, Canada, United Kingdom and/or select English-language media outlets worldwide.

Media coverage may include book listings/mentions/excerpts/reviews, feature stories and articles, trend pieces, author profiles, broadcast interviews, blog mentions, and byline and expert commentary opportunities.

A notable children’s book Smith Publicity promoted is the New York Times bestseller by comedian Jeff Foxworthy, Hide!!!

Articles and resources for authors

  • Author of Hide!!! (Beaufort Books)

    Jeff’s book is full of humorous and witty rhymes, cheerful illustrations and designed to encourage the beginning reader to jump off the couch and play along with the neighborhood gang again and again.

    Top media interest: People, Parade magazine, Scholastic Parent and Child, The Miami Herald, and

  • , M.A., LPC
    SOMB Clinical Psychotherapist
    Author of Please Knock

    Erin’s book is for both parents and children to introduce important safety lessons in a non-threatening way.

    Top media interest: Dozens of national newspaper, magazine, and radio interviews, initiations for speaking engagements. Erin won the IPPY 11th National Independent Publisher Book Awards Bronze medal for Children’s Picture Books age 7 and up

    “…having found Smith Publicity, I will never use anyone else… you need not look any further, start with Smith Publicity, you will, like me, never leave.” Erin Dolgan

  • Co-Authors of Good Manners are Contagious

    Their book is an updated, expanded and contemporary approach to etiquette covering a wide range of critical topics.

    Top media interest: Parents,, Sirius XM Radio “Morning Living”-Martha Stewart Living Radio, The Miami Herald,, Chicago Tribune Houston, Chronicle Public News Service,, Dr. Phil Show, Family Circle, National Public Radio