E-Book Marketing
There is no doubt about it: e-books are here to stay are steadily increasing as a percentage of all book sales. As early as 2011, e-books were surging in popularity, surpassing hardcover books and paperbacks to become the dominant format for adult fiction. (http://mediadecoder.blogs.nytimes.com/2012/07/18/survey-shows-growing-strength-of-e-books/)
For e-books, it’s all about “discoverability” – the process of making consumers aware of your e-book and compelled to purchase it. In the various e-book discovery channels, book buyers are overwhelmed by choices. Innovative promotional programs from Amazon, Kindle and others are empowering authors to quickly spread the word about an e-book. Traditional book publicity, however, still remains key.
Persuading an influential blogger to review your book and post it on www.GoodReads.com, as one example, can kick-start promotion and sometimes result in tens of thousands of e-book sales. (Even a negative review from a prominent blogger can cause huge sales!) Likewise, an article in a major newspaper or magazine, or an interview on radio and TV can many e-book readers and book buyers to your website or online bookselling sites.
Certain facts about e-books make them particularly well-suited to publicity:
- E-book readers go back and buy more books at a higher rate than print book buyers. This especially important if you have a series of books.
- Digitally-savvy e-book readers are more likely to make book recommendations to others via blogs, Twitter, Pinterest, etc.
- The expanding array of e-book reading devices is spawning more and more e-book readers, and the technology is constantly improving.
- While fiction remains the most common genre of purchased e-books; business, self-help, cooking and even coffee table e-book sales are rapidly increasing.
Smith Publicity is perfectly suited to employ e-book marketing tactics to potentially move your e-book from unknown to bestseller!
