Non-fiction books are typically ideal for book publicity campaigns as they provide “real-life” information and clear, strong, pitching platforms. From self-help, political and historical to New Age/Spirituality and a myriad of other non-fiction genres, the media responds well to non-fiction books when they are presented in a clear, persuasive, and compelling manner.
Radio and TV show producers and feature writers and editors at newspapers and magazines want to provide information to their viewers and readers which can improve lives, educate, entertain, create controversy, or shed new or interesting light on events or people.
When Smith Publicity promotes a non-fiction book, we zero in on the most compelling aspects of the book, and use angles and proven book marketing and e-book publicity tactics to secure media exposure.
When it comes to broadcast interviews, “no one wants to interview a book;” it’s the person who matters. Exposure for the author inevitably equates to exposure for the book, and vice-versa.
An author of any non-fiction book, whether he or she realizes it or not, is an expert in the subject about which they wrote. Why? They will be perceived that way because they wrote a book on the topic. Put simply: In book marketing — you are what we say you are! If an author is presented and promoted as an expert, media will often refer to him as exactly that. We ask authors to leave humbleness or shyness “at the door” when we launch a campaign … we do everything possible to make authors household names!
Author of About Jenga: The Remarkable Business of Creating a Game that Became a Household Name
The inventor of Jenga, of one of the most popular games in the world, Scott’s book explores her entrepreneurial adventure. Smith Publicity implemented a U.K. campaign for About Jenga.
Top media interest: Six interviews on the BBC broadcast network, including international shows such BBC World Business Daily and News Talk Radio Ireland.
“With his extensive publishing experience, and his pleasant, professional approach, my Smith Publicity publicist has opened doors for me that I suspect would otherwise have remained firmly shut to an author attempting to publicise her first book.” Leslie Scott
Author of Life in the Wrong Lane
A former ABC News reporter, Dobb’s book details his most exciting, humorous, and sometimes dangerous reporting assignments.
Top media interest: The Today Show, Good Morning America and articles in more that 25 newspapers and magazines.
“My publicist spent the last three months publicizing my book Life in the Wrong Lane. I couldn’t be more impressed with what she did and how she did it. She was creative, energetic, persistent, organized, and accessible almost 24/7.” Greg Dobbs
Dr. Lyle Rossiter
Author of The Liberal Mind
Dr. Rossiter’s book examines and analyzes political mindsets from a carefully researched psychological viewpoint.
Top media interest:Appearance on Fox TV’s Hannity & Colmes and more than 45 radio local and national radio interviews.
“Smith Publicity did an outstanding job of publicizing my book. Within three months of beginning work with them I have appeared on prominent radio talk shows, my book has created a ‘buzz’ in the political world, and my book sales have increased so dramatically that I have had to order a hurry-up second printing. They are true professionals: skilled, committed, understanding and accessible. I recommend Smith without reservation to anyone seeking to ‘get out the message’ and increase book sales.” Dr. Lyle Rossiter
Author of Mastering Positional Chess
Written by a 14 year-old chess prodigy, this book reveals sophisticated strategies and unique chess moves.
Top media interest: San Francisco Chronicle, San Joe Mercury-News, KTLA TV Los Angeles, KGO Radio San Francisco, and Chess Life Magazine.
“I can readily say my campaign was conducted in the most professional manner, was extremely well organized, and the communications were excellent. My publicist always somehow managed to communicate all of the important information to us in a very timely fashion … It is this sense of professionalism, combined with the experience of Smith Publicity, personal connections they have, and the energy and effort of the employees which go far beyond the standard duties that make a successful company – and Smith Publicity definitely deserves the utmost praise.” Dr. Vladimir Naroditsky, father of Daniel Naroditsky