Self-Help Book Promoters Who Can Help You Achieve Your Goals
Fact: All of us need some kind of help in our lives! So when it comes to book publicity and book marketing, members of the media are typically very responsive to self-help books and authors. Self-help authors are ideal for radio and TV interviews and as expert sources for newspaper, magazine, broadcast, and Internet media outlets. Self-help authors are experts who provide useful, meaningful, and important information to listeners and readers, which is precisely what producers and editors look for in guests.
Book Publicity and Marketing:
Establishing Self-help Authors as Experts
The self-help “genre” encompasses many areas, from health and wellness and personal finance to spirituality and many more. For each type of book, Smith Publicity custom designs campaigns to reach specific media markets based on topic and, in most cases, general interest media as well. We promote self-help authors as experts because they have a book to prove it. As we like to say, “You are what we say you are,” and the media will usually call you the same thing…this is the beauty of book publicity.
The Author is as Important as the Book
When it Comes to Publicity
Our clients are sometimes surprised when we explain that we want to promote them as much as, and sometimes more than, their books. Why do we do this? A popular Smith Publicity refrain is “No one wants to interview a book.” Particularly for radio and TV, producers want engaging guests–people on the air who will help members of their audience. Learn more about why authors should want publicity.
If you have a self-help book, and you’re willing to “get out there” in the public eye, chances are Smith Publicity's book promoters can help you.