If your goal is to sell books or attract new business, then bylined articles are a great way to reach your target audiences with a controlled message showcasing your expertise. First, what is a bylined article? It is an article, written by you, and is published in a magazine, newspaper or online outlet. Full credit […]
Non-fiction books are typically ideal for book marketing campaigns as they provide “real-life” information and clear, strong pitching platforms. From self-help, political and historical to New Age/Spirituality and a myriad of other non-fiction genres, the media responds well to non-fiction books when they are presented in a clear, persuasive, and compelling manner.
After an author spends time and money to write and produce a book, a smart investment is to prepare for any media opportunity by investing in author-specific media relations training, tailored to the author’s book. A new author may have to handle guest appearances on television shows, radio stations, interviews for magazines, and newspapers, and […]
Competitive doesn’t begin to describe today’s book publicity market. The booming print-on- demand and self-publishing industries, coupled with mainstream publishers, has flooded the market with thousands of new releases each month. “The LA Times receives 600 to 700 books for review each week,” reports Steve Wasserman, book review editor (http://parapublishing.com/sites/para/resources/statistics.cfm). With an infinite number of […]