GET STARTED!

Secrets of Marketing Self-Published Books

When an author’s book is released by a traditional book publisher, the publisher -- in most cases -- engages in some degree of marketing for the book. But what about authors of self-published books who don’t have an in-house book marketing team?

Yes, the writer can go it alone and build a website and try to get a few press releases accepted. Some authors do a good job on their own of getting their self-published books into the hands of the right media contacts. But it is a difficult, time-consuming process, and most authors “know enough to know what they don’t know” about book marketing and hire a publicist.

Authors are (or should be) very well-versed in their area(s) of expertise, i.e., they should know in detail the topic of the self- published books they write. But many writers do not understand the book publicity industry and the marketing tactics necessary to spark book sales.

Smith Publicity has promoted self-published books since 1997; including print, e-books and audio books. Our expertise has helped over 1500 of self-published writers break into a very, very crowded market. Here are some of the things we typically do for independent writers:

In today’s digital world, virtually no product can succeed on a substantial scale without a website. We help steer writers in the right direction by suggesting a site that strongly – and appropriately -- promotes their book. So, they have an online presence, but what’s next?

In most cases a blog should be associated with, and linked from the website. Blogging is a great way to generate search traffic because blogs are constantly updated with new content, while websites, once fully developed, are generally static. Search engines index new content, resulting in more people coming to the blog where they can buy the book.

After the blog is in place, authors of self-published books still need additional marketing. Smith Publicity helps in this task by creating professional, compelling news releases that we pitch to all appropriate media including newspapers, magazines, radio stations, television shows, Internet sites and anywhere else self-published books would benefit from being mentioned, reviewed, or featured, and/or the author interviewed.

Crafting an effective news release and accompanying pitch is a critical and difficult component of book marketing, because most media outlets are inundated with pitches, press releases and books. The trick is in knowing exactly what producers, editors, and program managers want, and to pitch and deliver this information in a professional, compelling and persuasive manner.

There are many ways to effectively market self-published books. If you’re a writer who has chosen to forego traditional publishing and have ventured out on your own, we’d love to tell you more about our proven methods of getting media attention that moves books. You can reach Smith Publicity at (856) 489-8654, or contact us through our website.

67 Responses

  1. Do you like to smell the breath of someone who just ate garlic?
  2. I think these old wine lovers would enjoy your post.
  3. Don't eat too much before going to bed.
  4. Way to go on making a great site!
  5. Where do you buy all your hardware?
  6. Don't forget the grilled onions!
  7. Way to go Edward. This blog is amazing!
  8. No one can ever say this site is boring!
  9. Would you like some popcorn?
  10. These two are some real messy eaters!
  11. "Usually I don't learn article on blogs, but I would like to say that this write-up very forced me to take a look at and do it! Your writing taste has been amazed me. Thank you, very great article."
  12. "Its difficult to find informative and accurate information but here I found"
  13. "Thanks-a-mundo for the blog post.Really looking forward to read more. Great."
  14. I really like and appreciate your blog.Thanks Again. Want more.
  15. "Thanks-a-mundo for the blog. Will read on..."
  16. I really enjoy the blog article.Much thanks again. Really Cool.
  17. wow, awesome blog post.Thanks Again. Really Great.
  18. Muchos Gracias for your article post. Cool.
  19. Really appreciate you sharing this blog.Thanks Again. Much obliged.
  20. Really enjoyed this post.Really thank you!
  21. Hey, thanks for the blog post.Really thank you! Really Great.
  22. Say, you got a nice blog post.Thanks Again. Really Cool.
  23. I am so grateful for your blog.Thanks Again. Awesome.
  24. Thanks for sharing, this is a fantastic blog post.
  25. Thank you ever so for you article. Really Great.
  26. I am so grateful for your post.Really looking forward to read more. Fantastic.
  27. Thanks so much for the blog post.
  28. Appreciate you sharing, great blog.Really thank you! Awesome.
  29. Muchos Gracias for your article post. Much obliged.
  30. Major thanks for the article post.Really thank you! Great.
  31. Thanks for the post.Thanks Again. Cool.
  32. Very informative blog.Really looking forward to read more. Keep writing.
  33. Enjoyed every bit of your blog article.Really thank you! Keep writing.
  34. Say, you got a nice post.Really looking forward to read more. Fantastic.
  35. I appreciate you sharing this blog.Much thanks again. Great.
  36. Thanks again for the post.Much thanks again. Cool.
  37. Thanks a lot for the blog post.Much thanks again. Will read on...
  38. This is one awesome post.Much thanks again. Really Cool.
  39. Enjoyed every bit of your article post.Thanks Again. Will read on...
  40. I think this is a real great article.Thanks Again. Awesome.
  41. I cannot thank you enough for the blog post.Much thanks again. Awesome.
  42. Thanks a lot for the post.Really thank you! Cool.
  43. Im thankful for the blog post. Great.
  44. "Very neat blog.Much thanks again. Will read on..."
  45. "Thanks again for the article post.Really thank you! Great."
  46. Hey, thanks for the article.Thanks Again. Want more.
  47. I value the article post.Much thanks again. Great.
  48. I value the article post.Really thank you! Want more.
  49. Im obliged for the blog. Really Cool.
  50. I really like and appreciate your blog.Much thanks again. Awesome.
  51. I cannot thank you enough for the article.Really thank you! Want more.
  52. Wow, great blog.Really thank you!
  53. I really enjoy the blog.Thanks Again. Fantastic.
  54. Thanks for the blog post.Really thank you! Awesome.
  55. Really appreciate you sharing this post. Great.
  56. Wow, great blog article.Much thanks again. Great.
  57. Thank you for your blog.Really thank you! Cool.
  58. Im obliged for the article.Really looking forward to read more. Great.
  59. Im obliged for the post. Awesome.
  60. Looking forward to reading more. Great blog post.Much thanks again. Keep writing.
  61. Im grateful for the blog post.Really thank you! Really Great.
  62. Thanks for sharing, this is a fantastic article.Thanks Again. Will read on...
  63. Im thankful for the blog post. Fantastic.
  64. Thanks so much for the blog post.Really thank you! Keep writing.
  65. Thank you ever so for you article.Really looking forward to read more.
  66. Thanks a lot for the article.Thanks Again. Want more.
  67. A big thank you for your article.Thanks Again. Keep writing.

Leave a comment