You Have to be Newsworthy, with publicist Sandy Smith

By Chris Well, DIY Author

With offices in New Jersey and Toronto, Smith Publicity represents a wide range of authors, both traditional and self-published. Clients include authors of business books, fiction, children’s books, self-help, and more. Company president Sandy Smith has more than 15 years of experience in marketing, communications, and public relations, and has placed clients on the “Today Show,” on CNN, and in the pages of “Parade Magazine” and the “Wall Street Journal.”

In this conversation, Sandy shares:

  • How publicity differs from advertising and other forms of promotion
  • What an author should expect from a publicist
  • What a publicist should expect from an author

For more information about Sandy's interview, visit:

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