GET STARTED!

Book Publicity Tips That Actually Work

shutterstock_124002766

After you’ve published your book, getting it in the hands of readers can be a difficult task. With the millions of books published each year, how are you supposed to make yours stand out? By using creative book marketing strategies, you can make your book appeal to your audience as well as reporters, producers, booksellers, and reviewers. The key to selling your book is making people interested.

Here are some book publicity tips to make you and your book stand out from the crowd:

1. Think Like a Journalist – The media is a valuable tool when it comes to promoting your book. Media coverage will help you gain exposure, reach your readership, and in some cases help establish you as an expert in your field. In order to land great media coverage, you need to think like a journalist. Most journalists have a particular beat they cover. Cater your media pitches to meet the beat of each journalist. Your pitches should make you and your book appear newsworthy for an article, blog or broadcast interview. Also, you don’t want to simply promote your book. Get creative. For example, if you’re a novelist, create pitches based on important locations featured in your book, time period, characters, or themes. For non-fiction, stay updated on what’s trending in the news so you can create a pitch that’s interesting to journalists.

2. Keep Track of Time – Many magazines work on four to six month lead times, so keep this in mind when pitching. For these publications, it’s not about what’s happening now, but what events, holidays, or celebrations are coming in several months. Always pay attention to special days and months such as Black History Month, Breast Cancer Awareness month, etc. You will be surprised by how many “special” days are out there … there’s a day for virtually everything!

3. Hire a Professional – Chances are you are not an expert in book marketing. If at all possible, hire a professional publicist or book marketer. Our marketing professionals at Smith Publicity can set you up with the right media coverage to help you appeal to your audience. Also, we help you establish a strong web presence through utilizing social media channels and blogs, driving traffic to your website, and generating positive book reviews. Offline, publicists help you succeed at book events, trade shows and conferences.

Contact Smith Publicity for more information about book marketing techniques today – 856.489.8654 x 306.

16 Responses

  1. A fantastic cup of coffee is the only thing that could make this blog better.
  2. This was a feast for the eyes!
  3. I came to the same exact conclusion as you did.
  4. Save up your money for a rainy day.
  5. Way to go on making a great site!
  6. Now that's what I call music!
  7. Don't forget the grilled onions!
  8. Way to go Edward. This blog is amazing!
  9. No one can ever say this site is boring!
  10. I really enjoy studying on this website, it contains superb articles.
  11. Would you like some popcorn?
  12. These two are some real messy eaters!
  13. I really can't believe how great this site is. Keep up the good work. I'm going to tell all my friends about this place.
  14. This site looks better and better every time I visit it. What have you done with this place to make it so amazing?!
  15. Howdy Partner. You look like the type of guy who needs to have a little fun. You can have all kinds of fun at http://camgirl.pw/ That’s the most exciting site on the internet. You’ll never experience a dull moment there. Go ahead, give it a try. Just remember to be on your best behavior. Cowboys can be rowdy. Try not to drink too much time at the saloon before heading on over there.
  16. Talking to this blonde beauty is much more fun than playing the lottery!

Leave a comment